Offer summary

Qualifications:

Bachelor's degree in business or media communication preferred., 1-2 years of experience in digital marketing is preferred., Strong communication skills and ability to coordinate cross-functional projects., High proficiency in English and basic PC literacy, including office applications..

Key responsibilities:

Develop and execute product branding strategies and initiatives for ZB Taiwan.

Create direct-to-surgeon communications and promotions to convey key messages.

Drive patient awareness activities and enhance adoption rates of new technologies through direct-to-patient marketing.

Implement internal branding and communication strategies, including key company events and digital transformation initiatives.

Job description

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.

Job Summary

Responsible for ZB Taiwan marketing and branding function with high focus on development and executing product branding strategies and initiatives.
Responsible for the development and execution of direct-to-surgeon communications and promotions of key messages.
Responsible for the development and execution of direct-to-patient and initiatives. The main focus here is to drive patient awareness activities and to enhance patient’s adoption rate in ZB’s new and premium technology.
Responsible for the development and execution of internal branding and communication strategies and initiatives including various internal communications and key company events.
Responsible for the development and execution of digital transformation in ZB Taiwan in both external and digital communications

Principal Duties And Responsibilities

%

20

Product branding

Direct-to-surgeon communication

Direct-to-patient marketing. Drive clinical adoption of new technologies

Internal branding and communication

Digital transformation

100

Total Percent (not to exceed 100%)

Individual percents should be greater than or equal to 5%.

This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions" for purposes of the ADA.

Expected Areas of Competence (i.e. KSAs)

Good understanding of business knowledge and branding/promotion
Strong in communication and the ability to coordinate cross-segmental or cross-functional projects
Basic understanding and experience in digital/social media marketing (1~2 years)
Strong interest in digital marketing
Artistic
High proficiency in English
PC literate, including basic windows operation and strong in office apps

Education/ Experience Requirements