Vice President of Integrated Performance Marketing

About Lamark Media

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for clients and strategic partners. Since our founding in 2009, we’ve built a full-service platform with an agnostic approach to digital media, performance, and creative strategy—designed to drive scalable, sustainable growth for ambitious brands.

Our proprietary omni-channel strategy development approach combines best-in-class digital media, data-driven creative, advanced analytics, and conversion rate optimization (CRO) to craft custom marketing portfolios that evolve with the marketplace and customer behavior.

Role Overview

Lamark Media is seeking a dynamic and visionary Vice President of Integrated Performance Marketing to lead the strategy, development, and execution of omnichannel marketing programs across a diverse portfolio of clients. This executive-level role is responsible for owning the development of full-funnel integrated marketing plans—spanning paid media, strategy, creative, messaging, media mix modeling, landing page optimization, and channel performance analytics.

As the leader of the Integrated Performance department, you will oversee a team of strategists and Integrated Performance Managers (IPMs), acting as a strategic architect, people manager, and senior client partner. You will partner cross-functionally with media, creative, analytics, CRO, and business development teams to deliver innovative, data-driven marketing programs that outperform benchmarks and exceed client expectations.

Key Responsibilities

Strategic Leadership

• Lead the development of integrated performance strategies that align with client business goals across acquisition, engagement, retention, and revenue growth.
• Guide strategic media planning across Paid Search, Paid Social, Programmatic, OTT/CTV, Influencer, Trade, Radio, Email, SMS, ABM, and emerging platforms.
• Define holistic media mix models based on audience insights, attribution modeling, past performance, and real-time market data.

Integrated Marketing & Creative Oversight

• Oversee the integration of creative strategy, messaging frameworks, and landing page CRO into paid media planning for cohesive and high-performing campaigns.
• Collaborate with creative and CRO teams to ensure performance creative is tailored to channel nuances, audience intent, and conversion goals.
• Direct research and audience segmentation to inform messaging and asset strategy across funnel stages.

Client Engagement & Performance

• Serve as senior client-facing lead, translating complex performance data into actionable insights and clear narratives.
• Present strategic recommendations, media plans, and quarterly business reviews with confidence and clarity.
• Partner with business development and client services teams to expand relationships, identify growth opportunities, and ensure long-term success.

Team Development & Cross-Department Collaboration

• Manage, mentor, and grow a team of IPMs and strategists, fostering a culture of performance, collaboration, and innovation.
• Standardize and scale processes across the Integrated Performance department to improve quality, speed, and output.
• Establish and share best practices, frameworks, and performance playbooks across internal teams.

Qualifications

Experience & Expertise

• 7–10+ years in a performance media agency or integrated marketing leadership role, with proven experience managing large-scale digital media strategies.
• Experience working with B2C and B2B clients, preferably across multiple industries such as e-commerce, lead generation, healthcare, retail, and tech.
• Deep understanding of paid media channels and marketing technology, including:
  • Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, SnapChat, YouTube, Pinterest, Criteo, LiveRamp…etc.
  • Programmatic DSPs, OTT/CTV platforms, Radio/Audio, Amazon Advertising
  • ESPs (Klaviyo, MailChimp), SMS tools, and CRM platforms
  • 3rd-party attribution platforms (Rockerbox preferred), GA4, Tableau, or other analytics tools.

Strategic & Analytical Skills

• Data-driven decision maker with strong analytical acumen and the ability to connect insights to strategy.
• Strong understanding of full-funnel campaign architecture, media measurement, attribution, and ROI optimization.
• Comfortable leading high-level conversations on customer journey, creative testing, conversion optimization, and advanced targeting strategies.

Leadership & Communication

• Inspiring leader and team builder with a collaborative mindset and strong operational discipline.
• Clear and confident communicator with exceptional presentation skills.
• Proactive, entrepreneurial problem-solver who thrives in a fast-paced, results-driven culture.

What You’ll Gain

• Leadership opportunity in a fast-growing digital marketing agency with a track record of innovation.
• The ability to shape the future of omnichannel performance marketing for high-growth brands.
• A culture that values agility, ownership, continuous learning, and collaboration.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.