Bachelor's degree in Marketing, Business, or a related field., Strong analytical skills with proficiency in data analysis tools., Experience with market research and consumer behavior analysis., Excellent communication skills for reporting findings..
Key responsibilities:
Analyze market trends and consumer data to inform product strategies.
Prepare detailed reports and presentations for stakeholders.
Collaborate with marketing teams to optimize campaigns based on data insights.
Conduct competitive analysis to identify opportunities for growth.
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Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does. Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients. Carhartt Workwear remains a separate entity with headquarters in the USA.Link to Carhartt WIP GDPR: https://www.carhartt-wip.com/de/service/privacy