Marketing Cloud Administrator

Who We Are: 

CareerWise is a nationally recognized nonprofit organization that creates life-changing opportunities for the youngest generation of America’s workforce. We build industry-led, student-centered, modern youth apprenticeships through classroom and on-the-job learning providing flexible, alternative pathways to economic mobility. We have hundreds of CareerWise apprentices in the workplace, charting new paths to academic and career success. In addition, workforce and education leaders from across the country have visited CareerWise to learn about our youth apprenticeship model. As a result, our programs have launched in multiple states, leveraging our institutional knowledge, technology, and infrastructure.

Who We’re Looking For:

We are looking for a highly skilled Salesforce Marketing Cloud Administrator to manage and optimize our marketing automation platform. Diversity, Equity, and Inclusion are core to who you are and you are intentional about embodying these values daily and embedding them in your work. We have an awesome team of smart, fun people who roll up our sleeves and get stuff done! You thrive in a high-energy, dynamic team like ours. And we mean TEAM. We collaborate, engage in healthy debate, pivot quickly based on real-time learning, and jump in wherever our skills are needed. 

Job Summary

The Salesforce Marketing Cloud Administrator, reporting to the Director of Solutions Engineering will be responsible for ensuring seamless execution of campaigns, data integrity, platform integrations, and system performance within Salesforce Marketing Cloud (SFMC). You will work closely with marketing, product, and technology teams to support the development, execution, and optimization of automated marketing journeys, ensuring alignment with business goals and customer engagement strategies.

The Salesforce Marketing Cloud Administrator will play a key role in maximizing the effectiveness of our marketing efforts, driving customer engagement, and supporting the overall product & marketing strategy.

What You’ll Be Doing:

• MARKETING AUTOMATION | Strong understanding of Salesforce Marketing Cloud and its key features, including Email Studio, Journey Builder, Automation Studio, Salesforce Connector, Distributed Marketing, Mobile Studio and Audience Builder.

• TECHNICAL PRODUCT SOLVING | Ability to troubleshoot system issues, implement solutions, and manage integrations of the data flow between Salesforce and Marketing Cloud. 

• DETAIL ORIENTED | An eye for detail when it comes to building journeys,ensuring data accuracy, system configurations, and marketing automation are flawless.

• PROJECT MANAGEMENT & COMMUNICATION | Ability to collaborate across multiple teams, communicate technical concepts to non-technical stakeholders, and the ability to manage multiple projects at one time. 

• INNOVATION | You will explore, research, and propose new ways to build marketing automation that meets industry standards and drives adoption of marketing automation with a data mindset. 

Key competencies to be successful in this role:

• Experience with and solid understanding of Salesforce & Marketing Cloud.

• Salesforce Associate certification or higher is required 

• Marketing Cloud Administration or higher is required

• Basic to moderate knowledge of AMPScript, SQL, and HTML, bonus if you have used Einstein in emails to provide the best message to the individual person

• Experience with Google Analytics or other analytics tools to enhance campaign tracking and optimization

• Understanding of CAN-SPAM, GDPR, and other data privacy regulations

• Familiarity with datorama, tableau, or other marketing intelligence tools to monitor and visualize marketing journeys

• Ability to determine priority tasks and manage other requests according to priority order

• Demonstrates a commitment to the principles of DEI (Diversity, Equity, and Inclusion)

• Lives out the CareerWise values and has a passion for the CareerWise mission and vision

Additional proficiencies:

• 3+ years of Marketing Cloud administration experience with a complex journeys that include multiple decision splits based on data updates in SF, AMPScript, and multiple data sources

• 2+ years of experience in digital marketing tracking tools like Google Analytics

• Analytical and creative thinker

• Experience using Google Suite and project management software (like Jira, Lucid, etc.)

• Comfort with change and ambiguity

• Experience and interest in working in a fast-paced, rapidly changing environment

• Ability to understand and interpret the multiple complexities of the evolving youth apprenticeship movement

The above statements are intended to describe the essential functions of the job being performed by employees assigned to this classification.  The duties listed are not to be construed as an exhaustive list of all responsibilities, duties, and skills required.  All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.  With the evolution of the organization and this role, the responsibilities of this position may change at any time.

Location:

This role is 100% remote, but it’s a bonus if you live near one of our flagship cities of Denver or New York City. There will be occasions (possibly 2-4 times per year) for staff to travel for in-person meetings and/or training. Exceptions will be made for special circumstances. 

Compensation:

The salary range for this role is: $68,958 to $106,090 annually; this role is exempt from overtime and the minimum wage provisions of the FLSA. CareerWise offers a generous benefits package including group medical, dental, and vision plans, short-term disability, 100% vested 401k plan with a 3% employer contribution, and flexible time off.

How to Apply?

Please submit a cover letter with your resume and let us know why you are interested in working at CareerWise along with what specific experience you have that uniquely qualifies you for this position. We are excited to review your application materials.

Application Window:

CareerWise anticipates the application window closing approximately 30 days from the date the notice was posted. However, factors such as candidate flow and business necessity may require CareerWise to shorten or extend the application window.

Working conditions and physical requirements: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Usual office environment with frequent sitting, walking, and standing.  Frequent use of eye, hand, and finger coordination for use of standard office equipment.  Oral and auditory capacity required for interpersonal communication as well as communication through automated devices such as the telephone and online video conference platforms (like Google, Zoom, MS Teams, Webex, etc.)

    We are an Equal Opportunity Employer that values diversity at all levels.  All individuals are encouraged to apply.  If you need assistance or accommodation due to a disability, you may contact us at: careers@careerwisecolorado.org