Offer summary

Qualifications:

5+ years of experience in e-commerce or online business management., Proficiency in WordPress, Google Analytics, and email marketing platforms like Klaviyo and Mailchimp., Strong skills in content writing, social media management, and graphic design using Canva., Ability to analyze and optimize digital marketing strategies for improved performance..

Key responsibilities:

Manage and optimize WordPress-based e-commerce websites to enhance user experience and drive sales.

Create and implement SEO-optimized content and social media campaigns to engage target audiences.

Design email marketing templates and automate workflows to improve customer outreach.

Provide regular updates on project progress and collaborate on diverse marketing initiatives.

Job description

This is a remote position.

Schedule:

20 hours per week
Monday to Friday, flexible between 9AM to 5PM Rouse Hill, NSW

Client Overview

Join a thriving e-commerce enterprise at the forefront of safety equipment and cleaning supplies distribution. This innovative company operates two successful online platforms, catering to both B2B and B2C markets. With a strong focus on growth and digital expansion, they’re seeking a talented WordPress developer to elevate their online presence and drive their e-commerce success to new heights.

Job Description

We’re seeking a skilled Marketing Specialist with extensive e-commerce experience to take charge of our client’s digital ecosystem. In this pivotal role, you’ll manage and optimize WordPress-based e-commerce websites, focusing on enhancing user experience, improving site performance, and driving sales growth. You’ll have the opportunity to work on diverse projects, from implementing cutting-edge features to creating engaging content that showcases our products. This position offers a unique blend of technical challenges and creative opportunities, allowing you to make a significant impact on a growing business in the safety and cleaning supplies sector.

Technical Skills

Content Writing:

Ability to write SEO-optimized blog posts using tools like ChatGPT, Excellent grammar and editing skills.

Social Media Management:

Proficiency in Creating & managing Instagram Linkedin, Youtube and TikTok accounts.
Basic knowledge of engagement strategies (hashtags, trends, and analytics).

Graphic Design:

Proficiency in Canva to create high-quality graphics for social media and digital products.
Experience designing eBooks and infographics.

Email Marketing:

Knowledge of email marketing platforms specifically Klaviyo and Mailchimp.
Ability to design email templates and create automated workflows.
Ability to work to an annual Marketing schedule

Affiliate Marketing:

Experience with and can recommend affiliate platforms networks.
Knowledge of tracking and optimizing affiliate links for conversions.

Website Management:

Experience with WordPress, including basic design and plugin management (Elementor, WP Rocket, etc ).
Familiarity with Google Analytics for tracking website performance.

Basic Video Editing:

Ability to create simple faceless videos for Linkedin, Youtube and TikTok using tools like InShot or CapCut.
Adding AI voiceovers and captions to videos.

Keyword Research:

Knowledge of SEO tools like Ubersuggest, Ahrefs, or SEMrush to identify high-value keywords.

Google Ads:

Has a working knowledge of Google Ads
Can implement, analyse and recommend suggestions to improve sales

Soft Skills

Professional:

Seasoned candidate able to articulate and bring previous experience and ideas.

Attention to Detail:

Ensuring accuracy in blog posts, affiliate links, and social media content.

Proactive Communication:

Regular updates on progress and suggestions for improvement.
Ability to request clarifications only when necessary.

Time Management:

Efficiently managing daily, weekly, and monthly tasks to meet deadlines.

Creativity:

Generating engaging content ideas for blogs and social media.
Designing visually appealing graphics and pins.

Problem-Solving:

Handling unexpected issues with tools, platforms, or content with minimal guidance.

Presentation:

Provide weekly updates as required.

Experience

At least 5+ years of experience in managing online businesses, blogs, or e-commerce.
Proven portfolio of:

SEO blog posts, Social media campaigns.
Digital product designs (eBooks, templates, Videos etc).
Evidence of excelling in similar capacity.

Tools candidate needs to be proficient in:

WordPress: For website and blog management
XERO: Enterprise Resource Planning (ERP)
Canva: For designing graphics, templates, and eBooks.
ChatGPT: For content creation and ideation.
Google Analytics/Ads : For tracking website traffic and performance.
Klaviyo/Mailchimp: For email marketing campaigns.
Affiliate Platforms: Examples only (Amazon Associates, ShareASale, EarthHero, etc)