Head of Integrated Campaigns, North America

The Head of Integrated Campaigns for NA plays a crucial role in leading integrated marketing, paid media, and campaign planning for North American across ecommerce and wholesale partners. This position requires strong strategic leadership, effective team management, campaign development, and experience with paid media. If you have experience in the beauty industry, paid media, and integrated campaign planning campaign development, retail and performance marketing, this is the role for you!  

How You’ll Have an Impact at Paula’s Choice 

• Drive marketing communications strategy & integrated campaigns through a unified approach to maximize US and Canada brand awareness, reach, and revenue. Contribute to Australia planning.  

• Own the country level planning calendar for omnichannel and DTC working closely with the retail marketing and Amazon teams.  

• Own omnichannel paid media  including North America media strategy. Responsible for top funnel media (in conjunction with CMO + Brand). Accountable for mid to bottom funnel for DTC, Wholesale  and, in part, Amazon.

• Develop marketing plans that connect to and deliver revenue goals. 

• Deliver weekly and monthly executive level recaps on performance. 

• Ensure Paula's Choice brand identity, messaging, and tone of voice are consistently represented across all marketing touchpoints, aligning with global brand guidelines and North America Australia New Zealand market dynamics. 

• Inform portfolio decisions including pricing, promotions, features and mix across channels with data-driven marketplace insights and sku level analysis 

• Implement as well as create brief brand and product local (non-global) campaigns, leading a 360 degree go to market including: channel roll-out, performance marketing, etc. Always ensuring excellence in execution. 

• Own cross-channel country level launch plans ensuring investment is aligned with key launches across key channels.  

• Partner with Product Marketing, Content, and Copy teams to develop campaign copy that reflects messaging priorities and aligns with brand values and tone of voice.

• Lead activation and creative briefs for DTC campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals. 

• Work with each channel on campaign direction and associated assets, including timing, key messages, and messaging consistency.  

• Work with channel leads to ensure concrete results and improvement in rank and against set target.

• Set the strategy for Omnichannel and DTC marketing working closely with Retail Marketing team. 

• Implement and oversee analytics frameworks to track media performance, marketing performance and consumer purchase funnel behavior. Use these insights to continuously refine and improve marketing efforts. Be the brand connection for the interactions with Global product and brand team. 

• Ability to influence while not directly managing US social media, influencer and PR through a close working relationship with the current Brand team.  

• Manage strong relationships with retail and agency partners in conjunction with channel leads.  

• Partner with Finance and develop three-year business plans, budgets, and ensure alignment with P&L targets.  

• Contribute as an active member of the North America ANZ leadership team with overall business planning and decision making.  

• Develop a high-performing marketing team, fostering a culture of collaboration, courage, creativity, connection, and commitment to achieve business objectives.  

• Maintain profound customer intimacy and ongoing competitive intelligence to identify new opportunities to maximize business categories as well as reduce costs. 

• Lead research initiatives to gather key industry, consumer, and cultural insights, applying findings to inform strategic planning and campaign creation processes.  

• Conduct all other job-related activities as assigned by your manager. 

 The Details: 

• Location: Remote, West Coast or Central time zone preferred  

• Hours: Typical  PST Business Hours, some flexibility 

• Physical requirements: Ability to handle both sitting and screen time for long periods of time  

• Travel requirements: Up to 15% 

Requirements: 

• 10-12 years of marketing leadership experience within beauty or high-growth consumer brand with strong knowledge in creating brand awareness, delivering operational excellence  

• 3+ years of experience working at a company with a strong DTC as well as Retail or Amazon presence.  

• 6+ years of experience with paid media  

• Experience in integrated campaign development including paid media, eventing, social media, influencer marketing and performance marketing. across multiple channels 

• Extremely high standards, detail-oriented, natural problem solver that thrives in an exciting, fast-paced environment.  

• Track record of successfully managing multiple complex priorities within demanding timeframes  

• Agency management experience.  

• Strong understanding of ecommerce. 

• Financial acumen required including proven successful experience with budgeting and P&L management. 

• Forward thinking, anticipation of needs. 

• Strong thinking skills, ability to structure presentations. 

• Leadership qualities to motivate and drive peer teams and direct reports .
• Collaborative spirit. 

Preferred Qualifications: 

• DTC Experience: In the beauty segment. 

• Omnichannel Experience: Working in an omnichannel company (DTC, Amazon, Wholesale). 

Approximate Salary Range Based on Experience and Location:

$150,000- $200,000 USD/annually

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