Marketing and Visual Experience Lead, UGG NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Marketing and Visual Experience Lead, UGG NA

Reports to: Director, Marketplace Experience

Location:  Remote – US

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

We are seeking a highly creative and strategic Marketing & Visual Experience Lead for the North America region to bring UGG to life across wholesale, DTC, and experiential moments. This role will be responsible for executing immersive, cohesive environments and experiences that elevate the brand’s identity while maintaining alignment with the global vision. The ideal candidate has a passion for design, storytelling, and consumer engagement, leveraging visual and experiential elements to evoke emotion and build deeper connections with the UGG audience. 

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• Brand Storytelling & Experience Design: Support and execute immersive brand experiences (such as Feel House, UGG Season), that enhance brand storytelling through design, creating visually compelling environments across all UGG spaces. 

• Retail & Wholesale Visual Execution: Partner with wholesale marketing and retail teams to ensure seamless execution of marketing stories and expression across all consumer touchpoints, from in-store windows, displays to pop-ups and experiential activations. 

• Cross-Functional Collaboration: Work closely with the global retail brand expression and marketing teams, regional marketing and retail teams and outside agencies to ensure visual and experiential consistency across all initiatives. 

• Seasonal Implementation: Support and execute seasonal marketing initiatives across retail and experiential marketing, ensuring alignment with key product and brand priorities. 

• Visual Merchandising Excellence: Oversee the development and implementation of best-in-class visual merchandising strategies that reinforce the UGG brand identity while driving commercial results. 

• Innovation & Trend Awareness: Stay ahead of industry trends in retail design, experiential marketing, and visual storytelling to bring fresh, forward-thinking ideas to the brand. 

• Performance Analysis & Optimization: Evaluate the impact of visual and experiential initiatives, leveraging insights to optimize future activations and enhance consumer engagement. 

Who You Are

You thrive at the intersection of brand, retail, and culture, translating brand strategy into visually compelling and emotionally resonant experiences. You come with a strong background in visual merchandising and experiential marketing. You excel in fast-paced, collaborative environments, leading cross-functional teams to deliver immersive, consistent, and innovative brand expressions across all consumer touchpoints. You stay ahead of trends and are driven by a desire to push boundaries, create memorable moments, and deepen consumer connection with the brand.

We’d love to hear from people with

A strong track record of bringing brands to life through innovative visual merchandising, experiential activations, and compelling storytelling. You're a collaborative partner and someone who thrives in dynamic, cross-functional environments, always pushing for fresh ideas while staying grounded in brand consistency and executional excellence.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$70,000 - $75,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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