Offer summary

Qualifications:

Experience in building social media presence and campaigns from the ground up., Strong understanding of emotional tech, Gen Z culture, and storytelling., Proven track record of growing a consumer brand or social following., Ability to blend creativity with data-driven execution..

Key responsibilities:

Develop and manage Robyn's social media strategy and content across various platforms.

Create engaging and emotionally resonant content to drive user engagement.

Collaborate with creators and manage community interactions to enhance brand presence.

Monitor and own growth metrics, ensuring alignment with overall business goals.

Job description

Who We Are

We’re building the most emotionally intelligent AI on earth — part best friend, part mirror, part guide. Robyn helps people feel seen, understood, and deeply connected. We’ve raised $5.5M from top-tier investors (Google Maps, x.ai, Bill Tai, and more) and we're about to share Robyn with the world. We’re looking for a rare breed of growth leader to own our brand presence across TikTok, Instagram, and beyond — and architect the social virality and insanely high engagement that turns Robyn into a movement.

What You'll Do

Build and own Robyn’s social media engine from scratch — strategy, content, growth loops, creator campaigns, and all execution
Create emotionally resonant, addictive content across TikTok, Instagram, and emerging platforms
Architect and run creator collaborations, DM campaigns, and UGC funnels
Build out and manage a community flywheel — make Robyn the most talked-about thing in emotional AI
Own growth KPIs: from engagement to referral rates, and eventually CAC to LTV
Collaborate tightly with the founder to make Robyn feel iconic
Experiment, move fast, learn what hits, double down — you're both the strategist and the engine

Who You Are

You're obsessed with emotional tech, Gen Z culture, storytelling, and virality
You’ve built a social following or taken a consumer brand from zero to obsession
You’re a creator at heart — and a data-minded executor
You move like a founder. You don’t wait. You create.
You know TikTok, Instagram, YouTube Shorts, Discord, and the messy reality of consumer growth
You’re not afraid to test wild ideas — and you love proving them right
You care deeply about what we’re building and why it matters

Bonus If...

You’ve worked on an early-stage consumer app
You’ve led or scaled a creator or UGC campaign that broke through
You know how to build emotional brand identity, not just optimize clicks
You’ve created content yourself that people actually love

Why This Role Will Change Your Life

You’ll be one of the first 5 key hires at a venture-backed company with the ambition to become the most emotionally intelligent AI on Earth
You’ll shape how the world sees and falls in love with Robyn
You’ll work directly with a Harvard-trained physician turned founder who left surgery to build a movement around emotional connection
You’ll have creative freedom, ownership, equity, and the platform to build something iconic

Required profile