Offer summary

Qualifications:

4+ years of experience in building and scaling affiliate or influencer programs., Strong analytical skills with a focus on KPI-driven decision making., Proven ability to collaborate with medical professionals and health authorities., Highly organized and capable of managing multiple priorities efficiently..

Key responsibilities:

Develop and execute strategic affiliate partnership plans using KPIs and analytics.

Expand and optimize existing affiliate programs while exploring new channels.

Launch and scale the Toku Health affiliate program targeting medical influencers.

Provide affiliates with support and insights to maximize conversions.

Job description

Perfect Keto is Hiring: Director of Partnerships

We're searching for a strategic, data-driven Director of Partnerships to take our affiliate and partnerships programs to the next level. You'll scale Perfect Keto’s existing affiliate partnerships and build a robust affiliate strategy for our new sister brand, Toku Health, from the ground up.

This role is perfect for a seasoned performance marketer who thrives on KPI-driven decision making, strategic testing of new channels, and has a proven track record collaborating with medical professionals and trusted health voices.

The Role:

Full-time (flexible hours, flexible schedule)
Remote — work from anywhere
Competitive pay, based on experience
You’ll lead partnership efforts for two brands:

→ Perfect Keto (established, primed for scale)

→ Toku Health (newly launching, opportunity to build from scratch)

What You’ll Be Doing:

Develop and execute strategic affiliate partnership plans leveraging KPIs and analytics
Expand Perfect Keto’s affiliate program, optimizing existing channels and strategically exploring new ones (YouTube, Instagram, TikTok, Amazon, etc.)
Strategically launch and scale the Toku Health affiliate program from inception, specifically targeting partnerships with trusted MDs, medical influencers, and credible health voices
Create comprehensive SOPs and leverage virtual assistants (VAs) to optimize efficiency prior to team expansion
Continuously test, learn, and scale successful affiliate strategies, using data to drive decisions
Provide affiliates with exceptional support, strategic insights, and tailored resources to maximize conversions
Collaborate cross-functionally with marketing, creative, and executive teams, ensuring affiliate efforts align with broader company goals
Stay on the cutting edge of affiliate, influencer, and creator marketing trends — and apply best practices to continuously innovate

Requirements

You Are:

Deeply analytical and KPI-driven, capable of translating data into actionable insights and strategic initiatives
Experienced (4+ years) building and scaling successful affiliate or influencer programs, ideally from the ground up
Proven in identifying, testing, and scaling new affiliate channels effectively
Skilled at partnering with credible medical professionals and trusted health authorities
Highly organized, proactive, capable of independently managing multiple brands and priorities efficiently
Comfortable creating business cases for expanding teams and resources when necessary
Adept at using VAs to execute clearly documented SOPs until growth warrants full-time team hires
Passionate about health and wellness, with an ability to authentically connect with health-focused affiliates

Benefits