Specialist, ASO

Description

TITLE Specialist, ASO (App Store Optimization)
DEPARTMENT Earned Media
DIVISION Yodel Mobile
LOCATION Remote – Philippines 

ABOUT OUR COMPANY 

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. 

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. 

Yodel Mobile by NP Digital:

Yodel Mobile is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in London, England and part of NP Digital, they operate globally to serve clients in the UK, Europe and the Americas including Universal Music, Yodel Delivery, B&Q, Global Player, Simon & Schuster, UKTV and more.  

Our dynamic team of ambitious and mission-driven app experts is dedicated to delivering exceptional app growth services. With a collective experience of over 70+ years in mobile marketing, their team is passionately committed to successfully launching and scaling apps in the global mobile market. 

Yodel mobile has seen significant business growth, having achieved momentous recognition in the industry for their progressive approach to app growth. 

ABOUT THE OPPORTUNITY 

We are growing rapidly and we are now looking for a remote ASO Specialist to join our Yodel Mobile team and help us continue driving excellence in app growth.  We are looking for a detail-oriented, data-driven individual who is passionate about app marketing and growth. 

To be considered, candidates must currently reside and be eligible to work in the Philippines and must be fluent in reading, writing and speaking English.    

ABOUT THE RESPONSIBILITIES 

As a Remote ASO Specialist, your primary focus will be on executing effective app store optimization strategies to enhance our clients’ app visibility and performance. You will work closely with our in-house team while contributing to the following:

Keyword Research & Competitor Analysis:

• Identify trends and ASO opportunities across a variety of app categories
• Analyze competitors to benchmark performance and discover optimization gaps

Metadata Optimization:

• Optimize app titles, descriptions, keywords, and screenshots to improve search rankings and user conversion rates

Reporting and Analysis:

• Prepare comprehensive performance reports using ASO tools
• Provide actionable insights on the impact of ASO efforts and suggest areas for improvement

Task Management:

• Organize and prioritize deliverables to meet daily, weekly, and monthly deadlines
• Ensure tasks align with client goals and project timelines

ABOUT YOU

• Experience in ASO, or transferable skills from SEO
• Strong analytical skills and the ability to interpret data, draw insights, and make data-driven recommendations
• Proficiency in tools such as Excel, PowerPoint, and ASO platforms (e.g., Sensor Tower, App Annie, Mobile Action)
• Excellent organizational skills to manage multiple projects and deadlines simultaneously
• Strong communication skills to collaborate effectively with internal team members
• A proactive mindset with the ability to work independently in a fast-paced, remote environment

BONUS POINTS

• Bonus for familiarity with app analytics platforms (e.g., Adjust, AppsFlyer, or Google Analytics for Firebase)
• Background working in an agency that delivers digital marketing services
• Passion for app marketing with a desire to stay updated on the latest trends and best practices in the industry
  

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. 

ABOUT OUR CULTURE 

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big 

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes. 

Own It 

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun 

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do. 

NP Digital and Yodel Mobile are Equal Opportunity Employers, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.