Social Media Coordinator

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

 Reporting to the Senior Manager, Corporate Communications, the Social Media Coordinator will support the management of Amplify’s organic social media presence, including publishing content and engaging with audiences across social platforms. This role is responsible for creating compelling content, monitoring social media activity, identifying potential issues, and analyzing metrics to guide strategy.

 By collaborating closely with product teams and staying current on social media  informed on emerging trends, the coordinator will ensure that Amplify’s online presence aligns with product launches and key events—contributing to community engagement and the company’s overall communications success.  

Essential Responsibilities:

• Support the Senior Manager in managing the organization’s social accounts, including posting, audience engagement, and reporting performance to product teams. 

• Assist in developing and maintaining a robust content calendar that aligns with product launches, educational trends, and major events. 

• Create compelling social media content that resonates with educators and the broader educational community. 

• Research emerging trends, tools, and best practices in social media to recommend innovative approaches for engagement and reach.

• Respond to inquiries and answer product-related questions received via social media channels. 

• Monitor social platforms for potential issues or reputational risks and support the development of initial response plans in coordination with the Corporate Communications team. 

• Analyze key metrics to assess content performance and provide insights to the Senior Manager to inform ongoing strategy.

• Stay informed of industry best practices in social media marketing and apply them to day-to-day execution. 

Required Qualifications:

• Bachelor’s degree in marketing, communications or a related field. 

• Experience supporting online communities or managing social media platform. 

Preferred Qualifications:

• Proficiency in major social media platforms and an understanding of their unique capabilities. 

• Experience with short-form video creation and editing. 

• Strong written and verbal communication skills. 

• Demonstrated ability to work effectively in a collaborative, results-driven environment. 

• Strong organizational and multitasking abilities, with attention to detail.

What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $47,000 - $60,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer.  Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans.  If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

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If you are selected for employment, a background check will be required.  As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.