Social Media Marketing Specialist (ZR_22543_JOB)

This is a remote position.

Schedule:

• 40 hours/week
  

• Mon-Fri Flexible during business hours 6am-8pm
  

Client Timezone: Australia/Byron Bay

Responsibilities:

• Create and manage content across 10 social media channels (4 Instagram, 3 Facebook & 1 LinkedIn, 2 YouTube)
  

• Develop engaging social media content aligned with brand voice and business objectives
  

• Engage with followers across all platforms and help the team to meet growth targets 
  

• Execute community management including influencer outreach and group engagement
  

• Manage and schedule posts using Loomly platform
  

• Manage Linktree and bio changes across all platforms 
  

• Support multi-channel campaign design and performance  
  

• Monitor social campaign performance and update reporting  
  

• Create email marketing (eDM) content across three newsletters delivered weekly 
  

• Ensure implementation and tracking of performance metrics
  

• Assist to set up and maintain analytics tracking systems (Socials, Google, UTMs)
  

• Create performance reports and update dashboards for all channels
  

• Seek out and provide recommendations for process improvements and efficiencies
  

• Support content creation and design needs for four distinct brands:
  

• The Health Lodge (integrative medical center)
  

• The Remedy Room (naturopathic dispensary)
  

• The Byron Bathhouse (spa center)
  

• Accommodation/retreat facility
  

Scope:

• Content design and copywriting for all social media presence across four distinct brands
  

• Implementation of new processes and operational efficiencies
  

• Development and execution of content tactics and help developing strategy 
  

• Coordination of all social media analytics and tracking systems
  

• Collaboration with marketing manager on strategy and execution
  

• Support for both established businesses and new ventures within the group
  

Requirements

• Proven experience in social media management across multiple platforms  
  

• Include portfolio of sample works​
  

• Proven experience creating engaging content creation in a brand portfolio environment
  

• Strong understanding of evolving social media platforms such as Youtube, Instagram and Facebook
  

• Strong desire to maintain a finger on the pulse with new social platforms and trends  
  

• Knowledge of the AI landscape and confidence integrating safe platforms into workflow
  

• Experience in health, wellness, or medical sector highly valued - such as an understanding of AHPRA & TGA guidelines 
  

• Proficiency with social media management tools (Loomly, Linktree, Google sheets)
  

• Proficiency with eDM tools (Mailchimp, Shopify)
  

• Proficiency with design software (Canva/design, CapCut/video editing, photoshop)
  

• Knowledge of Google Analytics, GSuite, UTM tracking
  

• Experience with email marketing campaigns
  

• Strong creative and copywriting skills and knowledge of how to build in psychographic and demographic audience understanding and connection across multiple avatars 
  

• Ability to work independently and make recommendations
  

• Experience with G Suite and password management systems
  

• Willingness, eagerness and a positive attitude
  

• Interest in the health and wellbeing industry  
  

• Understanding of The Health Lodge vision 
  

Independent Contractor Perks

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job