Sr. Manager of Digital Advertising

About Neato:

Neato is a full-service Commerce Accelerator that helps major retail brands excel on marketplaces. As a top 500 storefront on Amazon, Neato collaborates with brands as their exclusive retail partner on Amazon, offering a comprehensive suite of agency services focused on measurable marketplace sales growth. We are proud to be a well-capitalized, late-stage start-up ranked as the 39th Fastest Growing Company in America by Inc. Magazine. Join us to make a significant impact in a rapidly growing industry.

The Opportunity:

We are seeking a Sr. Manager of Digital Advertising to lead our digital advertising efforts and team as we scale our business. This role will shape advertising strategies and oversee their execution to achieve optimal performance for the brands we represent on Amazon and other marketplaces. As a key leader, you will manage a team, drive collaboration across departments, and act as a strategic partner to our clients.

Is this role for you?

You thrive in a data-driven, client-focused environment where you can strategically manage and optimize advertising campaigns while leading a team to drive measurable results. You're a natural leader who stays on top of trends, excels at building strong relationships, and is committed to delivering exceptional outcomes with precision and attention to detail.

Key Responsibilities:

• Strategic Oversight: Develop and implement advanced digital advertising strategies to align with Neato’s and brand partners’ goals.
• Campaign Excellence: Oversee the planning, execution, and continuous optimization of paid advertising campaigns across platforms like Amazon and Google for key accounts.
• Performance Analytics: Lead the analysis of advertising performance metrics, providing actionable insights for continuous improvement in key performance indicators (KPIs) such as ROAS, ACoS, and CPC.
• Innovation & Testing: Identify opportunities for campaign testing and scaling, incorporating emerging advertising trends and platform features.
• Client Engagement: Act as the primary strategic advisor for clients, delivering impactful insights, recommendations, and performance reviews.
• Cross-Functional Leadership: Collaborate with Brand Management, Merchandising, SEO/Content, and other teams to drive unified strategies.
• Team Development: Lead and develop a team of two direct reports, fostering a high-performance culture and providing coaching for career growth.
• Budget Leadership: Manage advertising budgets at scale, ensuring efficient allocation across client portfolios to maximize ROI.
• Process Improvement: Drive process innovation, ensuring tools, reports, and workflows are optimized for team efficiency.

Requirements:

• Experience: 6+ years in digital advertising, with a focus on e-commerce platforms like Amazon and Google, and at least 2 years in a managerial role.
• Leadership Skills: Demonstrated success in managing, mentoring, and scaling high-performing teams.
• Data-Driven Mindset: Strong analytical capabilities, with experience managing and optimizing significant advertising budgets.
• Client-Centric Approach: Exceptional communication and client relationship skills.
• E-Commerce Knowledge: Expertise in retail/eCommerce, particularly in marketplace dynamics.
• Technology Proficiency: Familiarity with digital advertising tools, analytics platforms, and automation technologies.

What We Offer:

• A unique opportunity to join a fast-growing company and make a lasting impact.
• A comprehensive benefits package including health, dental, and vision insurance, and unlimited PTO.
• A collaborative work environment with a strong focus on employee growth and innovation.

What High Performance Looks Like:

• You consistently exceed performance goals and drive measurable impact for clients and the team.
• You are proactive, experimental, and bring innovative ideas to solve challenges.
• You take ownership of your projects and inspire the team to perform at their best.
• You maintain an up-to-date understanding of trends and best practices in digital advertising.

Key Performance Indicators (KPIs)

1. Cost-Per-Click (CPC) Reduction: Achieve a measurable decrease in average CPC for each brand by implementing data-driven optimizations and keyword strategies.
2. Keyword Performance Improvement: Improve the rank of the top 5 performing keywords for the top 10 ASINs per brand, driving greater visibility and competitiveness.
3. Click-Through Rate (CTR) Growth: Increase the average CTR per brand through effective ad copy, audience targeting, and creative adjustments.
4. Cost-Per-Acquisition (CPA) Reduction: Drive a consistent reduction in CPA across campaigns while maintaining or improving sales volume.
5. Paid Conversion Rate Increase: Boost paid conversion rates per brand by refining targeting, bidding, and campaign structure.
   

Neato is an equal-opportunity employer.

We hire based on talent, skill, and potential—period. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other personal characteristic. If you’re great at what you do and excited about the role, we want to hear from you.