Global Marketing Director, General Medicine – Bone Health Brand Lead

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Global Marketing Director, General Medicine – Bone Health Brand Lead

What you will do

Let’s do this. Let’s change the world. In this vital role, you will shape the commercial future of EVENITY and help ensure the success of one of Amgen’s key assets.

The Director of Global Marketing, General Medicine – EVENITY Brand Lead is responsible for developing commercial strategies, driving decision implementation, and maximizing growth for EVENITY. This role also includes coordinating key initiatives within the Bone therapeutic area and supporting the seamless integration of global-to-local strategies to ensure the brand’s success across markets and regions.

The Director, Global Marketing – EVENITY Brand Lead, plays a critical role within the Global Marketing organization, driving innovation and growth for one of the key assets in the Bone therapeutic area. This position is instrumental in shaping and driving global strategies that unlock the full potential of EVENITY—a product with the power to significantly improve patient outcomes in osteoporosis. The role also provides strategic leadership across emerging opportunities within the Bone space, contributing to one of the most impactful and scientifically advanced areas of the General Medicine portfolio.

The Director of Global Marketing will actively contribute as a core member of the EVENITY Integrated Brand Team (IBT) and Brand Working Group (BWG), partnering closely with in-market cross-functional leads. This role will support insight generation, strategy development, and global and local brand planning to advance the continued success of EVENITY and broader Bone priorities.

This role requires cross-functional collaboration with teams including global cross-functional teams, the IBT, General Medicine GMLs, in-market teams, TAG (Therapeutic Area Governance), GCO (Global Commercial Operations) leaders, PTs (Product Teams), and General Medicine Strategy Teams. The Director will play a key role in driving growth, shaping strategic priorities, and ensuring effective delivery.

This is a highly visible role in the organization, and requires executive presence, integration, communication, and problem-solving capabilities.

The areas of responsibility for this role include:

• Lead the development of clear and differentiated marketing strategies and actionable plans to support EVENITY’s success.

• Challenge cross-matrix stakeholders to find opportunities and address challenges for EVENITY.

• Critically evaluate competitor data and advancements to assess market threats, differentiation opportunities, and potential use cases.

• Collaborate with Global Commercial Excellence Leads (GCELs), Medical Affairs, and Commercial Insights Leads to gather deep market insights and develop a gold-standard commercial strategy to optimize the future value of EVENITY.

• Guide the Integrated Brand Team and global marketing activities, fostering global engagement with local market alignment.

• Shape high-quality marketing deliverables in alignment with Amgen’s processes and requirements, including contributions to the Global Product Strategy, brand planning, launch readiness for potential new indications, competitive insights, patient-centric initiatives, robust Target Product Profiles, forecasting, and strategies to enhance brand value and expand opportunities to impact patients.

• Develop and implement end-to-end commercial plans for EVENITY, driving activities across the IBT and regional markets.

• Commission and manage market research in collaboration with Commercial Data & Analytics (cDNA).

• Collaborate with Competitive Intelligence to monitor the evolving landscape and assess implications for Amgen’s Bone strategy.

• Partner with Forecasting and Finance to develop long-range sales and operating expense projections.

• Lead the development of aligned narratives for both internal and external communications.

• Ensure effective utilization of lead market assets by ROW markets (e.g., promoting reuse of existing materials via a central repository to minimize duplication).

• Coordinate leading practice sharing across lead and ROW markets.

• Address market questions and requests related to global strategy in close partnership with Global Commercial Excellence Leads (GCELs).

• Support the management of business quarterly reviews, as needed.

• Assist with alliance management and external partnerships, where applicable.

• Partner with priority country GMs to critically assess, refine, and update brand plans and long-range sales forecasts (LRS).

• Lead key brand deliverables to ensure alignment with Amgen’s company goals and broader therapeutic area strategies.

• Support BUD forums and marketer interchange initiatives in collaboration with global sponsors.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a commercial leader with these qualifications.

Basic Qualifications:

Doctorate degree and 4 years of marketing experience

OR

Master’s degree and 7 years of marketing experience

OR

Bachelor’s degree and 9 years of marketing experience

Preferred Qualifications:

• MBA/PharmD

• Experience in the Bone space, as well as scientific and business acumen

• 8+ years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry.

• Prior experience assessing and launching innovative bone therapies is highly desirable.

• Experience in biotech/pharmaceutical marketing and promotional activities.

• Background in global commercial and/or strategic regional roles with growing levels of responsibility.

• Demonstrated success in commercialization planning and execution.

• Recognized as a best-in-class marketer with a track record of developing and driving innovative global marketing strategies for pipeline and in-line products. Experience successfully launching products to maximize commercial value, including multiple launches across diverse therapeutic areas and regions.

• Experience serving as the commercial voice on global product teams.

• Strong understanding of global market access, pricing, and reimbursement dynamics in both the U.S. and international markets.

• Commercial Acumen: Exceptional strategic and commercial thinking with deep expertise in both classic and modern marketing subject areas. Demonstrates a clear understanding of the external market environment, internal capabilities, competitive landscape, and stakeholder interests.

• Strategic Approach: Highly creative in addressing strategic challenges; intellectually curious and eager to learn. Comfortable thinking creatively, asking the right questions, and incorporating diverse insights. Applies innovation with a balanced, risk-aware approach and articulates clear, value-based strategies.

• Collaboration Skills: Ability to work effectively in a team-based, matrixed environment. Builds alignment across functions and levels, fosters consensus, and drives shared accountability. Skilled in leading meetings, gathering input, and following through with clear communication.

• Presentation Skills: Strong communicator with the ability to deliver concise, relevant, and persuasive presentations. Adapts messaging to different audiences and influences senior leadership with credibility and clarity.

• Integrity: Demonstrates unquestioned integrity, strong business ethics, and a deep commitment to what we value and culture. Inspires others with a positive attitude and energizing leadership style. Builds trust and credibility across all levels of the organization and with external partners.

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

• Stock-based long-term incentives

• Award-winning time-off plans

• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team.

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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