Demand Generation Specialist – Products & Healthcare Services

At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 350+ facilities across the US and 22,000 teammates in over 90 countries, we provide integrated technologies, products and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.

Our mission is to empower our customers to advance healthcare, and our success starts with our teammates. 

Owens & Minor teammate benefits include:

• Medical, dental, and vision insurance, available on first working day

• 401(k), eligibility after one year of service

• Employee stock purchase plan

• Tuition reimbursement

Job Description: We’ve laid essential groundwork, and now we’re ready to scale. The Demand Generation Specialist will be instrumental in building upon a developing demand generation platform, enhancing and optimizing systems, processes, and campaigns to drive leads and support revenue growth across our Products and Healthcare services business segment. This is a role for someone who’s as comfortable rolling up their sleeves in the tools as they are collaborating cross-functionally with Sales, IT, Product, and external partners. If you enjoy shaping systems, tightening integrations, and bringing strategy to life, this is your opportunity to take a solid foundation and elevate it into a high-performing marketing engine.

Core Responsibilities:

• Campaign Development & Execution -Design and execute multi-channel demand generation campaigns (email, Account-based Marketing, paid digital). Drive segmentation, content mapping, and nurture journeys.

• Lead Funnel Expansion & Optimization - Architect and build on an existing funnel framework, expanding lead scoring, segmentation, and persona-driven workflows. Align closely with Sales on definitions, lead handoff processes, and data visibility requirements.

• Platform & System Integration -Continue development and enhancement of integrations between Pardot, Salesforce, web-based lead generation forms, and related systems. Work cross-functionally with IT and external vendors to ensure smooth data flow and automation.

• Automation & Nurture Journeys - Leverage behavioral and demographic data to build personas and move leads through the funnel more effectively.

• Identify and implement process automation and optimization opportunities to enhance scalability and support substantial growth.

• Cross-Team Collaboration -Partner with Sales to ensure leads are actionable and insights are timely. Drive pipeline performance by consistently generating and delivering high-quality MQLs for seamless progression to SQLs. Collaborate with Product Marketing and Content teams to ensure messaging resonates with target personas. Act as the connector between Marketing and IT for troubleshooting, platform enhancements, and vendor coordination.

• Agency & Partner Oversight -Manage external agencies, providing direction and ensuring on-time delivery aligned to marketing goals.

• Performance Tracking & Continuous Improvement - Build and iterate on dashboards and campaign reporting (Salesforce, Power BI). Use performance data to guide optimization and scaling decisions. Analyze and report on pipeline development metrics, providing accurate forecasts to support revenue growth initiatives.

• Hands-On Execution -Create and troubleshoot responsive HTML emails and dynamic content. Provide backup for campaign deployment when needed.

• Bachelor’s degree in marketing, or related field

• 3-5 years of experience in demand generation, digital marketing, or related role

• Familiarity with healthcare or regulated industries a plus

• Experience working with or managing external vendors and internal stakeholders in campaign or platform delivery

• Deep understanding of demand generation concepts and marketing funnels

• Hands-on experience with Salesforce, Pardot, and other marketing tools

• Knowledge of social strategy, and content-led lead generation

• Strong collaboration skills and stakeholder alignment experience

• Analytical mindset with a passion for performance measurement and improvement

• Comfortable balancing strategic planning with hands-on execution

Technical/Tool Proficiency:

• Salesforce CRM and Pardot (Engagement Studio, forms, grading/scoring)

• HTML for email development and dynamic content creation

• Familiarity with API connectors and basic data flow mapping

• Experience with reporting tools such as Power BI or Salesforce dashboards

• Photoshop abilities preferred to support small graphic design primarily for emails.

• WordPress knowledge would be preferred serving as a backup to our Digital Marketing Manager.

Ideal Candidate Profile:

• Energized by taking existing frameworks and leveling them up

• Confident collaborating across teams and driving cross-functional alignment

• Technically curious and comfortable managing systems and vendors

• A proactive problem solver who thrives in fast-paced, evolving environments

• Eager to build scalable, measurable programs that deliver clear business impact

Success in This Role Looks Like:

• A well-integrated, optimized lead gen funnel that supports revenue goals

• Proactively addresses gaps in marketing-to-sales data flow to make it as clean and actionable as possible, despite system limitations.

• Campaigns are targeted, measurable, and continuously improving

• External partners and internal teams are aligned and executing smoothly

• Automation is reducing manual work while improving lead quality

Additional Requirements:

• Willingness to travel occasionally (~15%)

• Flexibility to support campaign deadlines as needed

#LI-ST1

If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.

Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.