Director, Creative Marketing

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

The Creative Director will oversee the vision for our enterprise brand – from products to packaging to brand identity and external communications. Reporting to the VP, Communications, the Creative Director will be responsible for developing engaging brand interactions for our users, prospects and employees that tell a story and elicit an emotional response. The successful candidate will work closely with the content, design, digital and marketing teams to deliver content that exceeds the expectations of our clients.

Responsibilities

• Cultivate the look and feel of the enterprise Great Minds brand across the portfolio of products and multitude of customer touchpoints.

• Inspire and lead integrated teams of designers, copywriters and digital UX/UI designers across product development and communications.

• Recruit, build relationships, and oversee the work of independent illustrators, photographers, writers, and designers. Have a strong appreciation that illustrations, videos and ancillary multimedia will play an important part in the Great Minds brand.

• Set guidelines for the branding/placement of marks for Great Minds.

• Improves quality results by studying, evaluating, and re-designing processes; recommending changes to art, copy writing, and production departments.

• Develops top quality marketing materials and sales presentations to support the sales team.

• Create brand platform ideas that are extendable and memorable for external marketing channels.

• Manage creative consistencies across the enterprise and portfolio.

• Bring new ideas and innovation to GM products. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.