Offer summary

Qualifications:

Experience in digital marketing and social media management., Understanding of Vancouver's construction industry., Proficiency in content creation tools like Canva., Strong knowledge of major social media platforms such as LinkedIn, Instagram, and TikTok..

Key responsabilities:

Plan and execute social media marketing campaigns to enhance brand awareness.

Manage and engage with Faber's social media accounts including LinkedIn, Instagram, and TikTok.

Create and maintain a content calendar tailored for each platform's audience.

Analyze social media trends and produce relevant content for the construction industry.

Job description

About Faber

Faber is a labour solutions provider, which uses an app-based platform to directly connect construction companies to local construction workers looking for temporary or full-time work. We are passionate about providing a more transparent, reliable, and accountable way for both employers and employees to connect with each other, and are driven by the goal of creating a more connected workforce.

About the Role

Reporting directly to the Chief Executive Officer, you will have the opportunity to lead digital and social media marketing campaigns to enhance Faber's online presence. You will manage our social media accounts, optimize google adwords to direct users to our app, and execute email and LinkedIn marketing campaigns. You will be relied on to create engaging content the resonates with our audience and boosts brand awareness. This is a part-time remote position, and will be expected to work 20-25 hours per week.

Responsibilities

• Plan and run social media marketing campaigns with intention of creating brand awareness and driving traffic to our app

• Manage Faber's LinkedIn, Instagram, TikTok and other social media accounts

• Create and maintain a content calendar for social media posts, tailoring content for each platform's audience

• Engage with social media audiences through direct messages, comments, and posts

• Produce visual content, including photos, videos, and graphic designs to be used on Faber's social media

• Analyze social media trends relevant to the local construction industry and produce content that aligns with trends

• Implement SEO best practices to our online presence to improve search rankings

Skills and Requirements

• Experience in digital marketing and social media account management with a growing company

• Understanding of Vancouver's construction industry

• Proficiency on digital marketing content creation tools (ie. Canva)

• Strong understanding of top social media platforms (LinkedIn, Instagram, TikTok)

• Experience leading social media campaigns and generating high amounts of views and engagement

• Ability to collaborate and flexibility in approach to working with a team

• Proficiency in photography and videography (bonus points for owning your own equipment)

• Desire to continue developing as a digital marketing specialist

Final Thoughts

We believe in diversity of thought and experience. In keeping with this belief, we do not discriminate on any basis. We encourage all qualified candidates to apply. Should you require any accommodation or have questions, please let us know.

While we welcome all applications, we will only respond directly to those who are short-listed for a role. Thanks in advance for your understanding and wishing you all the best in your career journey.

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