Digital Marketing Specialist

About Aphex

At Aphex we believe the tools construction teams use to plan and communicate their work should’ve stayed in 1995. That’s why we’re on a mission to make it easier for construction teams to get on the same page with a live, multiplayer planning platform. Instead of juggling spreadsheets, whiteboards, and outdated systems, we build tools that allow anyone on a project to plan and communicate their work with complete visibility of everyone around them.

Our customers are the largest construction contractors, responsible for the tunnels, roads, bridges, and buildings we use daily. Our users are the engineers managing and planning these incredible projects. We’ve already made an impact, since launching our V1 in the UK in 2019 and entering the Australian market in 2022, we’ve become the leading solution in both markets. With strong product-market fit in these markets, we’re in the early stages of scaling our go-to-market team globally, and we’re looking for people who are energised by the idea of improving an industry that contributes to around 13% of global GDP.

About the Industry

The construction industry is one of the most significant, complex, fragmented, and risk-averse sectors in the global economy. Unlike more centralised industries, construction companies operate as a collection of sometimes hundreds of unique businesses that start and end with individual projects. Each project brings together a diverse mix of people, circumstances, timeframes, and challenges, effectively functioning as its own temporary business entity.

In large construction projects the degree of complexity goes up further, typically involving multiple businesses and teams - contractors, subcontractors, architects, engineers, and suppliers - that collaborate for a one-time endeavour. This transient and project-based nature means that each project is unique, requiring solutions that can adapt quickly and provide immediate, clear value to a variety of stakeholders.

Moreover, construction is inherently risk-averse due to the high stakes involved. Mistakes can be costly and dangerous, impacting not just budgets and timelines but also the safety of workers and the public. This can lead to natural skepticism toward adopting new technologies, especially if they disrupt established processes. Any proposed solution must demonstrate clear problem resolution and be significantly better than existing workflows to be considered worth the switch from the status quo.

In this environment, the ability to identify and solve specific problems is crucial. Technologies and strategies that cut through complexity and deliver tangible benefits without adding layers of complication are highly sought after. Being part of this industry means contributing to solutions that address the immediate needs of individual projects, paving the way to standardise an orchestration platform across the world’s largest contractors and, more broadly, the construction industry.

Requirements

We're seeking a detail-oriented marketer to collaborate on our paid and digital strategy. If you enjoy analysing data and exploring different approaches to create impact, we’d love to hear from you.

Paid channels (especially LinkedIn and search) are where we're putting a big chunk of our budget right now. Some of it’s working. Some of it’s still early. We’ve learned enough to know this area needs dedicated focus - and we’re ready to hand over the reins. 

You’ll take ownership of our paid strategy and execution, helping us scale what works, cut what doesn’t, and test new ideas. We’re expanding into new regions, and paid is one of our main levers for figuring out what messaging lands and where. You’ll play a key role in that.

What you’ll be doing

• Managing our LinkedIn ads, LinkedIn organic, and paid search campaigns daily
• Exploring different angles, audiences, and formats to enhance performance
• Coordinating and improving retargeting across channels
• Developing our landing page strategy - selecting what gets tested
• Collaborating with our designer on ad variations and landing pages
• Contributing to additional campaigns (like product launches or webinars) when a digital strategy is beneficial
• Managing reporting, improving CPL and lead quality
• Helping us make informed decisions about our spending — and where it's most effective

What we’re looking for

• Experience with paid campaigns - especially LinkedIn and search
• Attentiveness to results and ability to plan backward from objectives
• Skill in creating briefs and providing thoughtful feedback to creatives
• Interest in exploring new approaches and understanding outcomes
• Effective time management and comfort with responsibility
• Clear communication and collaborative style - you'll be connecting with design, sales, and customer success regularly
• Experience with HubSpot, GA, or B2B SaaS is beneficial but not essential
• This position could suit someone at mid-level with potential to develop, or someone more experienced who's interested in comprehensive channel management. We value your perspective and relevant experience more than previous job titles.

At Aphex, we believe our team should reflect the variety of perspectives in the world we build for. We've noticed that qualified candidates from underrepresented groups sometimes hesitate to apply unless they meet 100% of the listed requirements, while others might apply when meeting just 60%. If you're excited about Aphex and believe you have the core skills to succeed in this role, we encourage you to apply — even if you don't check every box in the description. Your unique perspective might be exactly what we need. 

Benefits

What we offer:

• A high-performing team: Be part of and contribute to a genuinely collaborative and motivated team
• Flexibility: Remote-first working with access to a convenient WeWork office.
• The right tools: A sweet Macbook Pro setup and a cutting-edge tech stack.
• Genuine development: Ongoing training, learning, and coaching to get better every day (including a training allowance).
• A focus on culture: at Aphex, we are serious about making real impact, together and strive to walk the talk on that every day, you can read more here.

From here, we will conduct 2-3 rounds of interviews, focusing on mutual discovery of alignment on long-term goals and fit. As we are a remote first business, with teams across APAC, Asia and Europe we are sometimes working asynchronously.

The first stage of our interview process is also conducted async as a recorded video interview stage, which we’ve found to be the best balance of time for both applicants and our team engaged in the hiring process - helping to avoid you needing to try and squeeze a first interview during work hours.