Offer summary

Qualifications:

2+ years of experience managing mobile app campaigns focused on TROAS for both Android and iOS., Strong command over Google Ads, UAC, Firebase, GA4, SKAN, and conversion tracking., Hands-on experience with ad mediation platforms and review generation strategies., Excellent analytical, collaboration, and communication skills; Google Ads certification preferred..

Key responsabilities:

Launch, manage, and scale Google App Campaigns across Android and iOS.

Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases and subscriptions.

Perform competitor analysis and handle mediation and in-app ad placements.

Build performance dashboards and deliver reporting to track campaign success.

Job description

Position: Google Ads Specialist (Mobile Apps | TROAS-Focused)

Working Hours: 10:00 AM – 6:00 PM EST

Location: Remote

Department: Marketing

About IKONIC

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We’re known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Role Overview

We’re looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS, with a sharp focus on TROAS-based strategies. You’ll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

What You’ll Own

Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs
Perform deep competitor analysis using tools like SensorTower or AppMagic
Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
Monitor and improve app store visibility and ratings through review strategies
Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
Design and test creatives for various user journey stages
Refine targeting, bidding, creatives, and placements to meet KPIs
Build performance dashboards and deliver reporting

Requirements

2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
Hands-on experience with ad mediation platforms
Ability to manage review generation strategies on both app stores
Experience with paid campaigns for apps with subscriptions or IAPs
Strong analytical mindset
Excellent collaboration and communication skills
Google Ads certification preferred

Bonus Points

Experience with Apple Search Ads (ASA) or other UA channels like TikTok, Meta
Worked on freemium, subscription, or hybrid monetization models
Familiarity with privacy-first strategies (ATT, consent prompts, etc.)