Retention Marketing Manager

Ready to play a key role in driving growth for a fast-growing wellness brand? If crafting impactful email campaigns and driving performance through creativity excites you, this Email Marketing and Retention Specialist opportunity will be your next career step!

This brand was built to make wellness solutions accessible, sustainable, and transformative for everyone. Focusing on delivering exceptional products that empower everyday life, the company has grown rapidly and is now seeking an Email Marketing and Retention Specialist to take over everything retention.

Sounds like you? Read on!

YOUR MISSION

As the Email Marketing and Retention Specialist, you’ll join a growing DTC team of 10, taking ownership of crafting and executing email campaigns while managing automation flows and retention strategies. Your role will drive the brand’s growth, blending bold ideas with data-driven performance to create impactful campaigns. By aligning creativity with results, you’ll help the team scale to new heights and play a key part in shaping the brand’s success story.

WHAT’S IN IT FOR YOU

• Fully remote work environment, offering you the flexibility to work from anywhere;
• Opportunities for teamwork to collaborate and connect in inspiring locations;
• A collaborative, growth-oriented team focused on creating industry-leading products;
• A chance to play a key role in building out the creative department and shaping its direction;
• Performance-based incentives to keep you motivated to grow;
• Opportunities to refine your skills: access to continuous professional development opportunities, including workshops, online courses, and certifications;
• Flexible paid time off policy, allowing you to take the time you need to recharge and stay at your best.

HOW YOU WILL SPEND YOUR TIME

• Plan, design, and execute email campaigns that align with the brand’s guidelines and marketing calendars;
• Create, monitor, and optimize automated email flows, email deliverability and spam checks to enhance customer engagement and retention;
• Build and manage audience segments in Klaviyo, utilizing customer behavior, purchase history, and engagement data to deliver personalized communications effectively;
• Analyze campaign performance by reviewing key metrics like open rates, CTR, and CVR, identifying opportunities for improvement, and reporting insights to the marketing team.
• Collaborate closely with growth, design, and content teams to develop engaging, on-brand assets for email campaigns, ensuring visual alignment with our aesthetic standards.
• Conduct A/B tests on subject lines, email layouts, and CTAs to continually refine strategies and improve email performance results.
• Develop and implement WhatsApp campaigns focused on direct, personalized customer interactions, enhancing the overall omnichannel experience.

WHO YOU ARE

• You have a proven 3+ years of experience creating and optimizing email campaigns in the DTC eCommerce space to drive customer retention and loyalty.
• You have expert proficiency in Klaviyo, with hands-on experience in building automation workflows and detailed segmentation strategies.
• You are familiar with tools like Yotpo Loyalty or equivalent platforms for managing loyalty programs and enhancing customer engagement.
• You are able to craft compelling email content that not only engages but converts, by integrating principles of customer psychology.
• You have a strong analytical mindset to interpret KPIs such as open rates, CTR, and CVR, and implement optimization strategies based on these insights.
• You have a good understanding of visual email design that aligns with the brand’s aesthetic is required, to ensure all communications are highly visual and engaging.

WHAT SUCCESS LOOKS LIKE

• In your first 30 days, you’ll get onboarded by diving deep into the brand, customer base, and retention goals.
• By 60 days, you’ll implement quick-win optimizations, refine automation, and launch new campaigns, including SMS and WhatsApp.
• In 90 days, you’ll be established as a key player in driving retention and engagement for the company.

Are you ready to make a real difference and thrive in a role where no two days are the same?

Apply now and become an integral part of our brand’s success story!