B2B Performance Marketer

Join the Frends marketing team and impact our growth journey 🚀

At Frends, we’re reshaping the future of enterprise integrations and automation. Our European-born, developer-loved platform empowers IT and business teams alike to connect systems, streamline operations, and build for an AI-powered future.

With rapid growth and a bold roadmap ahead, we’re expanding our marketing team, and looking for a B2B Performance & Growth Marketer who’s ready to evolve.

This role is ideal for a performance marketer with a B2B SaaS background who has a track record on conversion optimization, being it paid, organic, or website and wants to grow beyond and own the full demand generation journey, from awareness to pipeline, from acquisition to expansion.

What You'll Lead and Grow

• Paid & Organic Campaigns: Take ownership of paid media (LinkedIn, Google, Bing) and organic strategy, with a sharp eye on CAC and conversion. You’ll craft and scale campaigns that fuel our pipeline—ABM or otherwise.
• Website Strategy & CRO: Lead website optimization with a focus on buyer journeys, messaging alignment, and conversion rates. You’ll ensure our most important asset performs like a growth engine.
• ABM Execution: Design and execute industry- and persona-based campaigns targeting strategic accounts across multiple channels, aligned with sales.
• Customer Marketing: Develop campaigns to engage and expand existing accounts through upsell/cross-sell motion in collaboration with Customer Success.
• Performance Insights: Own tracking, dashboards, and reporting. Use data to drive decisions, align with sales, and show marketing’s impact on revenue.

What You Bring

• 5+ years in B2B performance or demand generation roles, ideally in SaaS.
• Proven track record in paid media management and campaign optimization.
• Hands-on experience with website CRO, landing pages, and funnel analytics.
• Familiarity with ABM campaigns and collaboration with sales teams.
• Comfort with CRM and marketing automation (HubSpot preferred).
• Analytical thinker who thrives on iteration, KPIs, and business impact.
• A proactive mindset, you own results and aren’t afraid to challenge the playbook.
• Excellent written and spoken English.

Bonus additions

• Experience in integration tech (iPaaS, API management, automation).
• Familiarity with SEO, A/B testing tools, or tools like Storylane and Lidu.
• Interest in AI-driven marketing technologies and how they shape demand.

Why Frends?

• Exciting Role & Professional Growth: Engage in a new role that allows you to continuously learn and impact our growth journey.
• Innovative Environment: Be part of a forward-thinking company with a strong focus on innovation.
• Collaborative Culture: Work closely with our marketing, sales, and other supportive colleagues.
• Trust, freedom, and flexibility: Enjoy our low hierarchy and flexible and relaxed organizational culture.
• Flexible Work Mode: Enjoy modern, flexible working times and hybrid work options.
• Competitive Salary adequate to your expertise.

Read from our blog why talents choose Frends and why Frendszies stays with us.

Interested in joining us?

If you're ready to join a dynamic, growing company, please submit your resume and a cover letter explaining why you're the perfect fit for this role. Get in touch, and let´s connect!

Additional Information

• The start is flexible according to your situation.
• While we're open for remote candidates, located in Europe, we do set a higher preference for candidates from our Swedish or Finnish HQ offices. If you're an applicant from outside these areas, you're expected to visit either at least once a quarter in-person.
• You will be reporting to the CMO, keeping a close collaboration with the rest of the marketing and sales teams.
• Our recruitment process includes three to four discussions. To ensure a smooth and informative process, you will meet at least our People Integrator, a Marketing Team Member, and CMO. Case study and reference checks are also included.
• Please note that we accept applications for this position only through our career website.

Want to know more about Frends?

Frends is our own modern, low-code integration platform developed by our own R&D team. Frends solves the digitalization challenges of both global and smaller customers and in both private and public sectors in various industries.

Recognized in the Gartner® Magic Quadrant™ for Integration Platform as a Service, Frends continues to grow rapidly in the Nordic, European, and global markets. Frends is also awarded in G2 review with the "Momentum Leader (API Management)," "Best Usability," "Easiest to Use & Admin," "Highest User Adoption," "Most Implementable," "Fastest Implementation," and "Fastest Time to Value" badges in 2025. Our customers give us 4.7 out of 5 stars on Gartner Peer Insights.

Visit our webpage. Check out our use cases. Listen to our webinars. Learn more about Frendszone from our blogs.