Senior Media Buyer

Role Summary

Vacation® is looking for a Senior Media Buyer to join our team. As the Senior Media Buyer, you will be responsible for developing and executing a data-driven paid media strategy to scale our brand and optimize performance across all channels, including paid social, search, retail and emerging media. You will play a key role in managing budgets, analyzing campaign performance, briefing creative content, and driving revenue growth while ensuring brand alignment. This is a remote role with east coast preferred. 

Responsibilities

• Develop& Execute Strategy (in partnership with the VP of Growth Marketing): Own the end-to-end paid media strategy to support the broader marketing objectives and retail expansion goals.
• Media Planning & Buying: Manage and optimize media spend across paid social (e.g. Meta, TikTok), SEM (Google), retail media networks (Target, Ulta, etc.) ensuring media efficiency and impact.
• Performance Optimization: Continuously track and analyze KPIs (ROAS, CAC, LTV, conversion rates, etc.) to refine campaigns and improve efficiency.
• Budget Management: Oversee allocation and performance of a multi-million dollar budget to maximize impact and efficiency.
• Retail & Omnichannel Strategy: Leverage first-party and third-party data to drive seamless customer journeys across DTC, retail, and marketplace channels.
• Creative & Messaging Optimization: Collaborate with creative and brand teams to develop compelling, high-performing ad content that resonates with our audience.
• Testing & Innovation: Lead A/B testing initiatives and explore emerging media opportunities to stay ahead of trends in beauty and digital marketing.
• Agency & Vendor Management: Oversee relationships with agencies, platforms, consultants and tech partners, ensuring accountability and performance on paid media initiatives.
• Reporting & Insights: Provide regular reports with actionable insights to leadership, identifying opportunities for growth and efficiency improvements.

Qualifications

• Bachelors degree in a related field
• 5+ years of experience in Meta and Google media buying roles
• Comfort with working as a part of a fully remote team
• Process-oriented, with a passion for media strategy and implementation
• Experience working within the Meta Ads Manager and Google Ads account
• Extremely organized and detail oriented in your work
• Assertive in your communication style
• Excited to grow Vacation® into a household name and have fun in the process
• You use sunscreen

Compensation & Benefits

• Employee Equity Options
• Comprehensive Medical, Dental, Vision plans with 100% coverage for employees
• WFH stipend and an annual learning stipend
• 15 Days PTO
• Complimentary Vacation® Products