Regional Sales Manager, West

Simple Mills is on a mission to transform the way food is made—creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.

Now, as part of Flowers Foods, we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company, and has been featured in Vogue, Forbes, Women’s Health, and NPR’s How I Built This. In 2024, Inc. named us one of its Best Workplaces, reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at www.simplemills.com.

Role Description

We are seeking an energetic, possibilities driven and dynamic Regional Sales Manager to help us sell one of the hottest products in the Health and Wellness marketplace. This person will be responsible for working with our broker team to drive top line revenue, new customer acquisition and field execution in their respective region for Simple Mills.

The Regional Sales Manager is a quota carrying position and will manage retail accounts geographically located in the West. They will manage broker relationships and play a key role in the expansion of the Simple Mills brand. This position reports to the Sr Director of Sales.

• Regional Sales Planning - Regional market analysis, creation of a strategic ninety (90) day plan and execution against the regional plan through sales quotas, forecasting and business development efforts
• Identify and target key accounts for market penetration. Grow existing business and gain new distribution in strategic accounts.

• Drive velocities by managing promotional process from the planning stage, to development to execution, ensuring all retailers timelines are met and following with post promotional analysis and ROI measurements.

• Meet or exceed monthly sales goals and achieving quarterly KPl's

• Establish and build strong relationships with key retailers within your region

• Effectively train and develop the brokers, motivating and directing them to help achieve overall objectives and in-store execution required by the retailers (ie new item execution, shelving, merchandising, pricing, promotional and sales objectives).

• Plan and execute regional trade shows, festivals and demo opportunities as needed

Requirements

• 3-5 years of demonstrated success in regional sales, preferably in start-up or CPG industry
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Experience working with partners at multiple levels within the organization (operations, category/marketing, supply chain, finance, people operations, legal and other functional groups).
• Working knowledge and understanding of Nielsen/I RI/Spins syndicated data
• Ability to create and present consumer and customer centric sales data internally and to external clients through leveraging that data to build thoughtful, creative, compelling sell stories
• High degree of organization and ability to manage multiple, competing priorities simultaneously.
• Communicates succinctly and effectively (verbal and written) and employs collaboration skills that enable you to earn trust at all levels.
• Possesses industry knowledge, contacts and experience working with external sales broker teams
• Although Simple Mills supports remote work, you will still need to be open to up to 30% - 50% travel in this position and be willing to travel to our Chicago office as necessary.

Intrinsic qualities we hope to find in our new team member:

• A passion for natural food and healthy eating as well as a desire to change the way we think about ingredient labels
• Passion to challenge the industry status quo and drive innovative and creative solutions
• Not afraid to “roll up your sleeves” with individual contributor responsibilities; seeks to go beyond comfort to learn & pushes teams to do the same
• Bring a reputation of high integrity
• You are relentlessly driven, self-motivated and goal-orientated
• You have great listening and problem-solving skills
• You celebrate your success, and the successes of your team even more

Working at Simple Mills  

• At Simple Mills, we’re not just building a brand—we’re leading a movement that’s transforming how food is made and enjoyed. If you’re passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.

• Why Join Us?
• Be a Change-Maker
  Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.
• Thrive in a Mission-Driven Community
  Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.
• A Workplace Where You Belong
  We foster an environment where every voice is heard, valued, and empowered. Inclusion and belonging are at the heart of our culture, ensuring that everyone can thrive.
• A Culture of Integrity and Impact
  We don’t just talk about doing good—we live it. Our team is committed to ethical practices, responsible sourcing, and making decisions that drive real, positive change.
• Grow with People-First Leadership
  Our supportive leadership team is dedicated to mentorship, collaboration, and your long-term success.
• Continuous Learning & Development
  Whether through hands-on training, innovative learning platforms, or career growth opportunities, we invest in your professional development.
• At Simple Mills, you’ll have the chance to make an impact while working in a collaborative and inspiring environment. If you’re ready to shape the future of food, let’s talk.

Benefits

• We recognize that our people are our greatest asset. That’s why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life. 
• Competitive Compensation: This role offers a salary range of $105,000 to $115,000
• Performance-Based Bonuses: Eligible for an annual bonus based on individual and company performance, calculated at the end of the fiscal year.
• Comprehensive Health & Financial Benefits: Robust medical, dental, and vision plans, along with a 401(k) retirement plan to support your long-term financial security. 
• Work-Life Flexibility: Enjoy the freedom to thrive both professionally and personally with unlimited PTO, Live Full Fridays (where afternoons are yours to recharge), and a three-week sabbatical after five years of service—because we believe your best work happens when you have the time to rest and refocus.
• Health & Wellness Perks: Lifestyle stipends and exclusive product perks to enhance your well-being—because your health and happiness matter. 

We’re committed to taking care of our people—so you can focus on making an impact. 

Work Model at Simple Mills

Our work model is role-dependent and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.

• Remote working may be considered for qualified candidates from a designated location in the United States (the new hire’s permanent residence, as documented in our HR System, Rippling) if willing and able to travel regularly to the Chicago office. Sufficient internet access to support video conferencing required. 

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact careers@simplemills.com.