Senior Product Manager, Resident Benefits

Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, and get an answer to your question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.

So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.

That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.

We’re passionate about turning friction into triple win experiences for residents, investors, and managers. That way renting can be easy and rewarding for everyone.

And now you can join us. Apply today to join 200+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win.
 

About the Role

We’re seeking a forward-thinking Senior Product Manager to lead the evolution of our Resident Benefits Package (RBP), with a strong focus on enhancing property manager and resident value and profitability. You will be responsible for driving the RBP product roadmap, analyzing resident needs, and collaborating with cross-functional teams to deliver an innovative and effective RBP that aligns with our strategic goals supporting our customers, property managers, and their end users, residents. This role requires a blend of product management expertise, resident-centric thinking, and a passion for personalizing experiences.
 

Key Outcomes:

• Increased Satisfaction & Retention:
  • Achieve a 15% increase in property management customer NPS scores (measured through post-implementation surveys) within the first year.
• Enhanced RBP Adoption & Engagement:
  • Drive a 20% increase in RBP adoption rates within the first six months.
  • Increase resident engagement with RBP by 25% (measured through usage data and feature interaction metrics).
• Optimized Pricing & Revenue Growth:
  • Increase RBP revenue by 12% through AI-driven personalized pricing strategies.
  • Increase the average revenue per RBP subscriber by 1.5x.
• Improved Operational Efficiency:
  • Decrease resident support inquiries related to RBP benefits by 15%, through improved information delivery.

Key Responsibilities:

• RBP Product Strategy & Vision:
  • Define and articulate the product vision and roadmap for the RBP and how it fits into pre and post onboarding journey phases.
  • Conduct market research and competitive analysis, identifying opportunities for new product innovation within the RBP space.
  • Develop a deep understanding of property manager, resident needs and preferences to identify patterns and trends.
  • Identify high-leverage opportunities and craft an opportunities roadmap in collaboration with our partnerships team
• RBP Product Development & Management:
  • Lead the end-to-end product lifecycle for the RBP, prioritizing features that enhance resident experience and drive business outcomes.
  • Collaborate with engineering, product and data teams to develop and implement features, such as personalized recommendations and dynamic pricing.
  • Manage the product backlog, ensuring alignment with strategic goals, property manager goals and resident needs.
  • Lead the ideation, prototyping, testing, and refinement of RBP solutions.  
• Resident-Centric Analysis & Optimization:
  • Conduct A/B testing and other experiments to optimize pricing, features, and messaging, leveraging AI to personalize the testing process.
  • Monitor and report on key performance indicators (KPIs), using dashboards and reporting tools.
• Stakeholder Collaboration & Communication:
  • Collaborate with property management teams to ensure alignment on RBP strategies.
  • Communicate product updates and changes, including AI-powered features, to internal and external stakeholders.
  • Provide training and support to property management teams on the RBP, including how to leverage AI-driven insights.
  • Gather and incorporate feedback from residents and property managers, leveraging AI-powered sentiment analysis to identify key themes.
  • Partner with engineering, design, data science, & business teams to prototype and validate solutions.  
     

About you

• 7+ years experience in product management, with a proven track record of integrating AI into product development.
• Strong understanding of AI concepts and applications, particularly in the context of personalization and pricing.
• Experience leading new product development in ambiguous '0-1' environments where rapid prototyping & iteration were essential.  
• Excellent analytical and problem-solving skills, with the ability to interpret and translate data and AI-driven insights into actionable strategies.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, including AI and data science specialists.
• Experience with data analysis tools and software.
• Comfortable creating pricing strategies with strong rationale.
• Proven track record of leading product innovation processes, ideally involving artificial intelligence or machine learning.  

We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

Our Core Values

• Pirate Ship; not a cruise ship. Bias towards action.
• Massive Growth takes massive growth. We embrace challenges to increase our impact.
• Grow the Pie. We focus on results so our customers & their customers win. Triple Win!
• Purple Heart. We put the team before ourselves.
• Extreme Ownership. See something? Say something; right the ship to get us back on course.
• Be a moment maker. We aim to shatter the status quo.

We’re thrilled about the transformative potential of AI innovation and its ability to drive progress at Second Nature. As we continue to explore and integrate AI into our workflows, we’re eager to learn how you’ve embraced and implemented AI in your professional journey.  In the interview process, we look forward to hearing about your experiences and exploring how we can collectively leverage AI technology to accelerate our growth.

REMOTE WORK STATEMENT

This position is a remote-first, work-from-home position. Second Nature is committed to creating a culture and workplace where remote work fosters collaboration and connections and is a vital part of our company story and success. To be successful in a remote work role at Second Nature, you must:

• Be available and engaged during core working hours aligned with the Eastern Time Zone to ensure effective collaboration and timely completion of responsibilities
• Have a quiet, professional, distraction-free environment in which to complete your work
• Have access to your own reliable high-speed internet connection
• Attend our bi-annual in-person company meetings (Second Nature will reimburse the cost of your business travel per company guidelines)
   

WHY SECOND NATURE?

• Health First: Medical, Dental, Vision, & Life Insurance; 401K Plan
• Location: Work Remotely from anywhere in the US
• Flexibility: Open PTO and sick days
• The Product: Beyond the awards and 5-star reviews… our clients and customers love what they can do with a fully managed RBP
• Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect 
• Training: A supportive team to help you grow your career and unlock your full potential
• Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category
   

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.