Senior Paid Media Buyer - The Penny Hoarder

Who We're Looking For - Senior Paid Media Buyer

The Penny Hoarder (a property of Clearlink) is a leading personal finance brand that helps millions of readers make smarter financial decisions through engaging, practical, and actionable content. As part of a mission-driven team, you’ll help expand our reach and impact while contributing to the growth of a business built on trust, value, and performance.

The Penny Hoarder is seeking a Senior Media Buyer with deep expertise in paid search and a strong foundation in performance and affiliate marketing. This role will be responsible for managing a multi-million-dollar budget, optimizing for both revenue and profit, and driving strategic experimentation across creative, copy, and landing pages to improve down-funnel performance. The ideal candidate brings a sharp analytical mindset, a test-and-learn approach, and a proven track record of delivering measurable growth through paid media.

We are open to remote candidates who are willing to work East Coast (EST) hours. 

The Impact You Will Make

• Own and manage a $12M+ annual paid search budget, driving profitable customer acquisition across Google Ads and Microsoft Ads.
• Develop and execute strategies to scale performance while maintaining efficiency across paid search, and support growth in other paid channels as needed.
• Design and run A/B and multivariate tests across ad copy, creative, and landing pages to validate hypotheses and improve yield, conversion rate, and user quality.
• Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities.
• Collaborate with affiliate and editorial teams to align paid campaigns with monetized content, ensuring optimal client and user outcomes.
• Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders.
• Stay current on platform updates, algorithm changes, and competitor strategies to inform ongoing media buying strategies.

What You Bring

• 5–8+ years of experience in performance-focused digital media buying, with a strong focus on paid search.
• Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably.
• Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
• Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements.
• Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.
• Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms (Google Ads, Microsoft Ads).
• Excellent communication skills and a collaborative, proactive mindset.
• Bonus: Experience working within content or publisher environments.

Perks That Set Us Apart

• 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
• 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• 🏠 Remote Work Options: Skip the daily commute, and embrace the flexibility of working from home.
• 🌎 World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
• 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
• 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Interviewing at Clearlink

We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. 

• Once your application is submitted, we will review it and be in touch
• 30-min phone call with the Recruiting Team
• 30-min - 1 hour interview with the Hiring Manager
• 30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.

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