Senior Editor, Betting

ABOUT YOUR NEW ROLE

Are you an experienced Editor with expert knowledge of sports betting and IGaming content? If so, The Sporting News wants to hear from you.

We are seeking a driven, ambitious Senior Editor Betting to help us scale our affiliate sports betting and IGaming content across our international territories. 

The successful candidate will oversee the planning and execution of our affiliate sports betting content across multiple regions, languages and TSN editions, including in Europe, India, Asia and Latin America. 

Responsibilities will include planning, sub-editing and writing compelling intent-driven editorial, social and multimedia content in English to drive audience engagement and conversion for our partners. You also need to build and maintain a pool of freelance staff based around the globe to deliver across multiple languages. 

You’ll need to liaise directly with regional content leads and our affiliate partners to define content strategy, publishing and SEO best practices and delivery, so previous experience in the sports betting and IGaming space, preferably managing a team, is essential. 

THE KEY DETAILS:

• Reporting to: Managing Editor Global Operations 
• Pay: Circa £45K p/a GBP
• Location: Remote, with option to utilise SN office in London

 RESPONSIBILITIES:

• Creating and executing content plans that drive audience and affiliate conversion against key sports betting and IGaming topics.
• Daily editing and writing of sports betting and IGaming content in English, including reviews, predictions, promotions, casino and other topics.
• Building and managing a global freelance network of content creators to hit ambitious KPIs, including setting briefs.
• Working directly with affiliate partners to define content strategy and publishing best practices, including SEO.
• Daily, weekly and monthly reporting to track content performance.
• Working directly with SN’s regional leads to execute content plans that drive sports betting and IGaming audience and affiliate conversion in non-English languages.

 REQUIREMENTS:

• Significant experience producing and managing sports betting and IGaming affiliate content, ideally working across some of SN’s global territories.
• An excellent editing background, with a keen eye for detail.
• Strong copywriting skills.
• Good SEO knowledge.
• A highly efficient planner, able to work independently to define content ideas and communicate priorities effectively.
• Experience of managing and motivating a team to deliver success against ambitious targets.
• Confidence to deal directly with both partners and internal and external stakeholders at a senior level. 
• A team player, who will fit with the dynamic, collaborative ethos of SN.

ABOUT SPORTING NEWS, THE COMPANY

Sporting News is more than a media brand—we are a global team of passionate sports fans delivering trusted content to audiences around the world. Founded in 1886, we have a 140-year legacy of sports journalism excellence, evolving from a print publication into a cutting-edge digital media company that serves millions of fans across multiple platforms and languages.

At our core, we believe in expert storytelling, ensuring that every piece of content we produce meets the high expectations of modern sports enthusiasts. 

Our Employee Value Proposition is built on five key pillars:

• Expect Curiosity – We embrace change, constantly exploring new ways to engage fans and stay ahead in the evolving sports media landscape.
• Operate with Integrity – Trust is the foundation of Sporting News, and we uphold that tradition by delivering fact-based, insightful coverage.
• Answer with Expertise – With a deep understanding of sports and its impact, our team delivers content that is knowledgeable, analytical, and forward-thinking.
• Deliver Consistently – Whether breaking news, in-depth analysis, or immersive storytelling, we strive to provide high-quality content that resonates with fans.
• Trust One Another – Our global team collaborates across borders, fostering a culture of respect and inclusion.

At Sporting News, we celebrate the diversity of our team and leadership. As an equal opportunity employer, we are committed to fostering an inclusive environment where everyone—regardless of race, gender, background, or identity—can contribute, grow, and succeed.

ABOUT SPORTING NEWS, THE BRAND

Sporting News is one of the most storied and recognizable sports media brands in the world. Founded in 1886 as a U.S. weekly newspaper, it became a pioneering force in sports journalism—earning titles like "The Nation's Oldest & Finest Sports Paper" and "The Bible of Baseball."

Today, Sporting News is a digital-first, globally connected media powerhouse with localized editions in the U.S., Brazil, Canada, Mexico, Argentina, U.K., Spain, India, Thailand, Vietnam, Australia, and Japan— with more regions on the horizon.

1. Timeless & Crafted. No other publisher carries the heritage of Sporting News. Our legacy of expert sports journalism has stood the test of time, from baseball’s golden age to today’s global sports landscape.
2. Imaginative & Scalable. Sporting News now covers all major sports worldwide, leveraging a network of local experts who understand regional nuances while delivering global impact.
3. Reliable & Relatable. With a rich history and deep audience trust, Sporting News is the go-to platform for rights holders, gaming partners, advertisers, broadcasters— and most importantly, sports fans.

As we approach our 140-year milestone, Sporting News remains committed to evolving with the ever-changing sports media landscape while staying true to the values that have defined us for generations.

Acquired by an international investment group in 2021 with deep sports, media and gaming experience, TSN is poised to become the first truly global digital sports media platform business.

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Compensation£45K p/a GBP