Performance Marketing Manager, Operations & Strategic Initiatives

About Us:
ClickUp is on a mission to make the world more productive. As a hyper-growth software company, we're revolutionizing the way teams collaborate, plan, and execute work. We’re seeking a strategic and results-oriented leader to architect and drive our performance marketing operations and strategic initiatives, ensuring scalable growth and maximum impact.

The Role:
As a strategic partner within our performance marketing leadership, you will drive cross-functional alignment, build scalable systems, and proactively shape how we plan, execute, and measure marketing initiatives. This role demands a leader who can navigate ambiguous landscapes, define new operational frameworks, and significantly influence the strategic direction of our performance marketing function. Ideal candidates possess deep expertise in performance media and a proven track record in roles such as program management, portfolio management, or strategic marketing operations.

Key Responsibilities:

Marketing Operations Strategy & Initiative Leadership

• Lead the development and implementation of planning frameworks for high-impact initiatives, aligning with overarching business goals and proactively solving for future scaling challenges.
• Architect streamlined processes and collaboration models across media, analytics, and creative teams to enhance execution and efficiency.
• Establish and maintain clear priorities, timelines, and capacity plans, ensuring strategic initiatives and campaigns remain on track and deliver significant impact.
• Proactively identify critical dependencies and develop mitigation strategies to ensure the seamless execution of marketing programs.

Budget Governance & Performance Optimization

• Own budget governance and forecasting systems, partnering closely with Finance to guide strategic media investments and optimize spend for maximum ROI.
• Oversee media investment tracking, reconciliation processes, and financial reporting, ensuring accountability and providing strategic insights.
• Collaborate cross-functionally with finance and media teams to continuously refine budget forecasting methodologies and identify opportunities for enhanced efficiency and impact.

Scalable Reporting & Strategic Insights

• Build scalable reporting systems and evolve measurement standards to surface critical trends and opportunities before they become widely apparent.
• Lead the development of advanced marketing measurement frameworks, collaborating with analytics teams to ensure data accuracy, robust attribution, and the generation of actionable insights.
• Develop and present comprehensive performance reports that not only highlight past performance but also forecast future trends and provide strategic recommendations for optimization and growth.

Cross-Functional Leadership & Framework Development

• Architect streamlined processes and collaboration models to enhance execution efficiency across media, creative, and analytics teams.
• Design and lead strategic meetings with clear objectives, fostering efficient decision-making, and ensuring alignment on critical priorities across diverse teams.
• Drive the creation and adoption of internal documentation, reporting standards, and operational policies that enhance team productivity and knowledge sharing.

Qualifications:

• 6-8 years of experience in performance marketing, marketing operations, or program management roles, with demonstrated experience building scalable systems, influencing cross-functional stakeholders, and driving strategy.
• Exceptional project and program management skills, including proficiency in ClickUp or similar project management platforms.
• Proven ability to lead complex cross-functional initiatives, align diverse teams towards ambitious goals, and influence strategic direction.
• Highly analytical and strategic mindset with a strong track record of interpreting marketing performance data to drive significant process improvements and strategic decisions.
• Deep familiarity with paid media platforms (Google Ads, Meta, LinkedIn, etc.) and advanced analytics tools (Google Analytics, Tableau, Looker).
• Exceptional organizational skills and meticulous attention to detail, with the capacity to manage multiple complex priorities in a dynamic environment.
• Outstanding communication, presentation, and stakeholder management skills, coupled with a proactive and strategic approach to problem-solving.

Why Join ClickUp?
This is a unique opportunity to be a driving force in shaping the future of a high-growth marketing team. You will be instrumental in building scalable operational frameworks, leading impactful strategic initiatives, and significantly influencing how ClickUp’s performance marketing organization operates and achieves its goals. As you grow in this role, you will have the opportunity to expand your leadership across performance marketing strategy, operations, and planning, making a tangible and significant impact on our success.

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