Performance Copywriter

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Performance Copywriter to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

As our Performance Copywriter, you'll interpret audience data to craft compelling narratives in collaboration with a Performance Designer and the Marketing Team. This role demands intentional iteration, a testing mindset, and keen attention to detail. Beyond performance marketing, you'll support the Creative Team to expand any expression of the Feeld Brand—both online and offline.

Marrying creativity with performance—delivering ads that not only sound great but also drive conversions, the ideal candidate is a strategic thinker and naturally curious, eager to champion Feeld's vibrant and diverse communities.

What you will do:

• Write and edit performance-oriented content across Meta advertising, CRM, Product, and all other applicable channels, effectively communicating Feeld’s value propositions and unique differences.
• Create compelling messaging that bridges the product, the brand, the lived experiences of our audiences, and cultural relevancy.
• Work in close creative collaboration with Design partner.
• Identify, pitch, and execute strategic opportunities to test new messages for our audiences.
• Support campaign production by generating creative solutions to evolve existing brand work to performance-focused channels.
• Track content performance, edit, review and optimize existing copy, and identify new content opportunities.
• Craft the right messaging by thoroughly understanding our products and Members' journeys.
• Educate, inspire, and intrigue our target audiences.
• Adhere to Feeld’s brand guidelines and apply Feeld’s tone of voice.
• Participate in an environment of constant experimentation and learning. Research and contribute creative ideas to support key initiatives and KPIs.

Requirements

About you:

• Outstanding written and verbal communication skills.
• Excellent editing and proofreading skills.
• Ability to adapt style and tone to different platforms and for different audiences.
• Experience creating a diverse range of digital marketing copy, with an emphasis on performance marketing.
• Ability to translate data-based learnings to copy messaging.
• Ability to react to cultural changes in the wider context surrounding the brand in an appropriate and sensitive manner.
• Impeccable attention to detail.
• Thrives working in close collaboration with Designers.
• Ability to work autonomously, asynchronously, and collaborate with cross-functional teams.
• Ability to work on multiple projects simultaneously and juggle a variety of writing demands.
• Ability to maintain excellent relationships and create a team atmosphere with internal staff while achieving key objectives.

Benefits

About us:

Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.

Our culture:

We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.

Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity, equity, inclusion and belonging at Feeld:

Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at hr@feeld.co.

Compensation and perks:

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.

Therefore, we offer our staff:

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups

Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform, we strive for openness of information within the organization. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard.

That is why we offer:

• A compensation system that is transparent, honest, and equitable.
• At Feeld we believe all humans deserve to make a competitive wage. That's why we offer a Baseline Freedom Salary of £60,000 GBP per year.

Estimated compensation for this role:

• The total cash compensation for this role is dependent on Level and Step, as well as geographic location, but we estimate that the competitive market compensation for this role is between £60,000 - £75,000 GBP based on the requirements listed in this job description.

Our interview process:

• Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking.
• Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
• We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
• Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.

To find out more about Feeld, download our app (available on iOS and Android).