CRO Funnel Strategist

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About this role

As the CRO Funnel Strategist, you’ll lead the strategic and tactical optimization of marketing funnels, landing pages, and offers — using a mix of behavioral insight, direct response thinking, and conversion-focused experimentation.

You’ll be the go-to expert for building and refining high-performing landing pages, crafting compelling offers, and eliminating friction across the buyer journey. Working within the marketing team and closely with design, copy, and media buying, you'll own performance improvements across every stage of the funnel — from first touch to final conversion.

This role is a blend of conversion psychology, funnel architecture, offer testing, and hands-on execution using tools like Unbounce, WordPress, ClickFunnels, and Everflow. You should have strong instincts for persuasive messaging, a deep understanding of user behavior, and a relentless curiosity for testing what works.

Responsibilities:

• Conversion Rate Optimization (CRO) & Funnel Performance

  • Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV).

  • Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs.

  • Translate test results into clear insights and iterate quickly based on performance data.

  • Collaborate with copywriters and designers to test new hooks, page structures, and creative formats.

• Landing Page & Funnel Development

  • Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress.

  • Ensure mobile-first design, fast load times, and seamless UX across devices.

  • Apply persuasive design principles and usability best practices to drive conversions.

  • Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals.

• Experimentation Program Ownership

  • Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis.

  • Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope.

  • Build scalable systems for documenting tests, learnings, and performance impact.

  • Drive alignment on which funnel improvements to prioritize, based on effort vs. impact and business objectives.

• Offer Design & Messaging Strategy

  • Develop, refine, and test offers that align with customer intent and pain points.

  • Work with strategy and product teams to shape pricing structures, bonus stacking, urgency elements, and guarantee structures.

  • Build messaging frameworks across funnel touchpoints (ads, LPs, email, retargeting) that reinforce a compelling value proposition.

• Funnel Architecture & Marketing Automation

  • Design and document end-to-end funnel flows for new campaigns, upsells, and lead-gen initiatives

  • Implement automation workflows across tools like Zapier, Make, and GoHighLevel to reduce manual lift.

  • Integrate CRM, email, and retargeting logic to maintain consistency across touchpoints. Conduct periodic funnel audits and teardown competitor flows for insights and inspiration.