Assoc. Director-Content Operations

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Description:

The purpose of the Associate Director, Content Operations is to serve as a trusted partner to Brand, Medical, Legal, Regulatory, external Agency, Lilly Capability Center India (LCCI), Lilly Marketing Studios, and other cross-functional partners to lead operational strategic content supply chain planning and project execution. The Associate Director, Content Operations is accountable for strategic brand planning and content operations across multiple brand archetypes. They will be accountable for managing and improving KPIs including, but not limited to, quality, speed, value, throughput, productivity, team health, reuse, and compliance throughout the Content Supply Chain for their respective brands. They are expected to connect brand strategy to project execution at a campaign-level, advise brand teams on capacity and resource utilization in our blended agency model, and achieve customer experience objectives by driving speed and efficiency throughout the content supply chain. The Associate Director, Content Operations will leverage strong internal and external partnerships to inspire accountability for adoption and pull-through of solutions. When needed, the Associate Director, Content Operations will rapidly escalate issues so that leadership can be proactively engaged in solutions and trade-off decisions across the content supply chain. The Associate Director, Content Operations will recommend appropriate coaching or corrective actions to ensure team health across the multiple parties involved in the execution of the content supply chain. They will ensure the timely and successful delivery of projects according to marketing needs, objectives, and capacity; and challenge strategies not aligned to brand positioning or transformational initiatives. They will act as an initial point of contact for questions about projects across the content supply chain and manage the overall content supply chain workflow.

The Associate Director, Content Operations role reports to the Senior Director, Content Operations.

Key Objectives/Deliverables:

• Know Lilly, our customers, internal and external business partners, and our purpose

• Demonstrate deep understanding of your role and associated work, information and material flows, processes, procedures, systems, and methods.

• Show understanding of your internal and/or external business partners’ people, processes, and technology (e.g., CIQ, VVPM, Workfront).

• Model understanding of Lilly’s products, indications, and therapeutic areas.

• Model understanding of existing tools, how they are designed, who uses them, etc.

• Demonstrate working knowledge of Medical, Legal, and Regulatory “areas of concern” for their brands/indications.

• Understand content/project/tactic types, associated requirements, and model strong knowledge of the content supply chain.

• Make patients’ lives better, embrace Team Lilly, invite and adopt change, and advocate for the organization while getting work done compliantly.

• Maintain deep understanding of customer plans and brand priorities; lead operational strategic planning and serve as brand partner for business planning

• Develop effective relationships with peers at engaged agencies, vendors, and internal capabilities across the content supply chain.

• Understand evolving best practices for communicating with customers in various promotional channels.

• Exhibit understanding of the healthcare environment, the pharmaceutical industry, and marketplace.

• Demonstrate understanding of how to influence/manage operating expenses and how they impact contribution to Lilly.

• Possess understanding of Lilly’s compliance standards and quality requirements (e.g., CIQ, MLRO processes, AI technologies, content standards, FDA, etc.).

• Maintain working knowledge of the unique requirements and considerations associated with supported brands.

• Lead operational strategic planning and project execution across the content supply chain

• Ensure that the right work is done by the right agency/vendor/internal responsible team

• Serve as primary partner to cross functional team during business planning; coordinate across the content supply chain to create initial master backlogs in accordance with capacity constraints

• Review and manage scopes of work; coordinate with cross functional partners to update as needed (i.e., new competitors, market events/shifts, new opportunities, new channels)

• Lead prioritization discussions; engage peers as needed to counsel brand teams and avoid wasteful approaches to achieving customer experience objectives

• Lead backlog reviews across business areas to prioritize opportunities and ensure alignment with content s. Develop initial sprint calendars and partner with Promotions Managers to adjust as necessary based on progress and team capacity

• Ensure the timely and successful delivery of solutions according to marketing needs, objectives, and capacity

• Assist with issue escalations during all aspects of content supply chain

• Communicate project needs and scope through our internal studio

• Act as point of contact for marketing materials lifecycle for all stakeholders

• Manage overall content operations for respective brand

• Optimize Effectiveness across Content Supply Chain

• Ensure focus on Team Lilly approach and enhance collaboration across all engaged parties (Marketers, MLRO, external agencies/vendors, internal partners, LMS)

• Conduct periodic team health discussions with engaged parties to identify points of tension and opportunities for improvement

• Identify opportunities to improve understanding of requirements and process by the extended team; coordinate with internal partners to deliver training as needed

• Review status reports and process metrics, and direct potential improvement opportunities to LMS Ops

• Lead Escalations and conflict resolution

• Advocate for each brand’s unique character, and quality and readiness 

Minimum Experience/Personal Skill Requirements:

• Bachelor’s degree

• 3+ years of experience working within a regulated industry (e.g., pharma)

• 3+ years of relevant external or internal content supply chain experience, including account management, capacity management, project management and content supply chain workflows

• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Additional Preferences:

• Deep understanding of HCP focused content platforms (e.g., Medscape, Doximity, Epocrates) and experience planning campaigns that leverage related service offerings

• Experience with campaign and project management software (e.g., Wrike, Workfront, Scope Deliver, CAP)

• Proven ability to manage multiple projects at a time

• Product Launch experience

• Strong Project Management Acumen

• Experience with promotional approval systems (e.g., Veeva Vault Promo Mats)

• Able to influence, collaborate and work effectively on a team

• Demonstrated enthusiasm and the ability to work under pressure to meet deadlines

• Skilled at analysis, judgment and decision making, with an eye toward quality and continuous improvement

• Experience working with internal or external agencies/vendors, procurement, and with scoping/business planning tools and techniques

• Experience with capacity management, prioritization, project management and content operations tools and techniques

• Proficiency in guiding teams to make trade-off decisions

• Skill in anticipating and addressing problems

• Capability to drive solutions and operational KPIs

• Experience in operational strategic planning

• Management of scope of work for a customer

• Strong relationship-building skills across multiple business areas

• Demonstrated verbal and written communication skills

• Proven planning and organizational skills

Other Information:

• Some travel required (0-10%)

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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