Events Manager

Role: Events Manager

Base Salary: $115,000 - $130,000 USD

Description: The Events Manager is responsible for leading Blackthorn’s event strategy across third-party sponsorships, hosted field events, executive dinners, and webinars. This role will drive awareness, pipeline, customer retention, and partner relationships through thoughtfully executed in-person and virtual experiences.

This is a cross-functional role, collaborating closely with Marketing, Sales, Customer Success, and Alliances to ensure events align with our go-to-market strategy and business goals.As a highly visible individual contributor, you’ll become a power user of Blackthorn. You’ll act as a subject-matter expert, evangelizing our capabilities publicly, providing hands-on feedback to our Product team, and influencing the roadmap based on your deep understanding of event needs and customer pain points.

What you'll do

• Own event strategy and execution for Blackthorn’s participation in third-party conferences, partner events, hosted field events, executive dinners, and select internal events (e.g., Sales Kickoffs).
• Collaborate with Sales, Alliances, and the Integrated Campaign Manager to select the right events based on our ICP, target industries, and goals.
• Own and manage the event budget, ensuring strategic allocation and tracking ROI across event types.
• Lead logistics and planning, including venue sourcing, vendor management, staffing, signage, swag, booth experiences, catering, AV, and timelines.
• Bring creative ideas to life that make our brand stand out and create memorable, immersive experiences for attendees.
• Create pre-, during-, and post-event plans, ensuring we drive meaningful engagement and follow-up with attendees to maximize pipeline and ROI.
• Support virtual events and webinars, collaborating with the marketing team to ensure smooth execution and compelling experiences.
• Partner with the Customers & Alliances Marketing Manager to identify co-marketing and partner activation opportunities around events.
• Track and measure event performance and ROI; use data to make recommendations for future investments.
• Maintain and manage the event calendar, working across teams to avoid conflicts and optimize coverage.
• Evangelize Blackthorn externally through events and relationships, and provide ongoing product feedback to help evolve our platform.

What we look for:

• 4-6+ years of experience in B2B event marketing, field marketing, or event planning — ideally in SaaS or tech.
• Proven success executing a variety of event types: third-party sponsorships, hosted events, executive dinners, and webinars.
• Strong project management skills with extreme attention to detail and the ability to juggle multiple events simultaneously.
• Strategic mindset: You think beyond logistics to how events drive brand, pipeline, and customer outcomes.
• Excellent communication and collaboration skills. You’re comfortable directing peers and managers in support of event goals.
• Enthusiasm for learning new tools and becoming a product expert. Familiarity with Salesforce, Zoom webinars, and other event technology tools is a plus.
• Enthusiasm for working as a “team of one” — you enjoy building the strategy as much as creating the content and measuring your impact.
• Comfortable working in a fast-paced, remote-first environment.
• Ability to travel to events, primarily in the U.S. (Approx. 15-25%)