Corporate Media Associate

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

About the Role:

We are seeking a passionate, collaborative, and forward-thinking Corporate Media Associate to join us as we continue our growth in the dynamic automotive marketplace industry. This role will primarily focus on upper-funnel and mid-funnel paid media tactics across marketing channels, including CTV, video, social, audio, influencers, publisher partnerships, and app marketing. 

The Corporate Media Associate will collaborate with team members from both the organic and paid marketing teams, work directly with media partners, and partner with an external media agency. This role is part of the Cars Corporate Media team and reports to the Senior Manager of Corporate Media.

Responsibilities Include:

• Hands-on management of paid media across CTV, video, social, audio, influencers, publisher partnerships, and app install campaigns. 

• Monitor and analyze campaign performance data to identify performance issues/opportunities to achieve maximum ROI in marketing campaigns. 

• Monitor and optimize monthly budget pacing to ensure budgets are spent effectively each month.

• Evaluate data across partners and identify insights and opportunities for future strategy development. 

• Collaborate on the development of media strategies and plans including ad copy, creatives/messaging, flighting, budgeting, and KPIs. 

• Provide creative solutions and optimize campaigns to meet KPI metrics, including CPM, CPC, CPA, CTR, and more.

• Conduct A/B testing with various partners, ad formats, audiences, bid strategies, copy variations, etc. 

• Collaborate with our agency partner and media partners to implement campaign updates and monitor impact (a portion of this role would be managing in-house media, without agency support)

• Monitor engagement/performance metrics driven by our ad campaigns. 

• Vendor management, including invoicing and monthly reconciliation and confirmation of delivery. 

• This role requires someone who thrives on finding ways to continuously improve the programs by looking for new ways to enhance performance.

Preferred Skills:

• Bachelor's Degree in Business, Marketing, Advertising, or related field. 

• 1-2 years of paid media experience in the B2C space, with a focus on upper funnel and mid funnel tactics/goals. E-commerce or automotive experience is a plus. 

• Strong attention to detail and experience auditing campaign settings and creative/messaging to ensure consistency and strategic alignment across multiple platforms. 

• Innovative and proactive attitude with a desire for continual improvement and the ability to identify unique opportunities for potential growth and learning. 

• Strong Cross-functional collaborator with the ability to identify the internal resources needed to make progress against goals. 

• An understanding of different audience targeting capabilities and strategies

• Experience managing campaigns directly in ad platforms (Meta Ads Manager, Google Ads, and DSPs such as Google’s DV360 or TradeDesk), including optimization, ad placement, budget management, pixel creation, and advanced reporting. 

• Data analysis capabilities to identify trends that tell a story.

• Basic understanding of tracking and conversion optimization. 

• Experience working in a fast-paced environment, along with a proven track record of driving results via conversion-driven media campaigns. 

• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting. 

• Experience working with data in Google Sheets/Excel is required, and experience with Tableau or other data analytics visualization tools is a plus.

• Experience leveraging Mobile Measurement Partners (MMPs) (i.e., Appsflyer, Adjust, Branch, Kochava) a plus.

• Experience working with e-commerce or other product feeds for dynamic ads is a plus.

• Agency experience is a plus.

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.