CRO Manager

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,
• Our beauty Brands: Revel Beauty and Spa Dr.
• Our content and subscription Brand: The BodCon.
  

We are looking for a  data driven and growth hacker CRO Manager who will make the CRO system scalable by implementing the right automation tools, set up proper tracking and visuals for proper analysis and most importantly integrate with BI and Data Science to discover how we can scale through automations not only our analysis but also our ability to scale through predictive analytics. This person will plan, strategize, lead and own the A/B testing backlog for the most important funnels of traffic across multiple customer journeys (acquisition paid, retention own channels, etc) to drive incremental revenue and profits working cross functionally with channel and Growth Product owners. 

Expected Outcomes & Responsibilities

• Hire, lead and coach a matrixed, cross-functional CRO team to define and operationalize workflows required to successfully execute CRO tests and optimizations that can scale across the company.
• Create and develop the CRO Program that will enable the team to make an impact in multiple structures considering departments and multiple brands. This will be a Proprietary CRO Program within the company and used as part of the Trafilea Group foundations.
• Build the system and Funnels optimization process for our acquisition channels through the implementations of landing pages, prelanders and flows that goes from the first touchpoint until the thank you page to maximize the return on investment.
• Integrate automation tools and predictive models that could accelerate the implementation, analysis and scale up the multivariable tests we want to implement.
• Act as an expert within our optimization metrics and work on the construction of Dashboards and models that will serve the future purpose of multiple CRO squads across brands and regions.
• Scale our CRO capabilities and process across not only channels but also journeys connected to our digital products (Shapermint Club, Loyalty Program, Referral, Stores, Checkouts, App, etc).
• Develop the web testing and personalization strategy and roadmap; Develop and implement cross teams the entire testing process from beginning to end and from ideation through analysis and retrospectives.
• Execute and make key decisions on A/B testing, multivariate testing, lead generation form testing, and site personalization to improve user experience and increase site conversion rates
• Build the CRO Testing Center inside Trafilea to coach, evangelize, document and share best practices to colleagues across the company