Director, Marketing, Digital Products

About Otsuka Precision Health

Otsuka Precision Health is a health experience company that brings personalized care within reach through products and services for mental and physical well-being. Combining the power of human interaction with technology, we tailor solutions to support individual health needs and improve how people engage. Data is the cornerstone of our platform, connecting people and partners and strengthening our collective impact on total healthcare.

Guided by our mission, we think big and dare to do things differently to build the future of healthcare we want to experience in our own lives. If you're interested in shaping OPH's approach to health, we want to hear from you.

About This Team

The Health Experience team is the commercialization and performance engine of our organization, dedicated to transforming the way people engage with their health. We drive the success of digital products and health experience services ensuring they deliver meaningful impact for individuals while enhancing the broader healthcare ecosystem. Through strategic execution, customer engagement, and continuous iteration we create solutions that improve access, experience, and outcomes, ultimately shaping a more connected and person-centered future.

About This Role

Digital therapeutics are redefining mental health treatment, and we need a Director of Marketing who is both a strategic thinker and hands-on executor. This role is not just about managing agencies – it's about doing the work: developing campaigns, executing marketing strategies, analyzing data, and driving measurable impact.

This role will lead our commercialization strategy, patient and provider engagement efforts, and digital marketing initiatives. It will also be responsible for ensuring that digital therapeutics are seen, heard, and adopted – from compelling brand storytelling to creative execution across various channels. If you're ready to roll up your sleeves and build something transformational in digital therapeutics, we want to hear from you!

Responsibilities of this role include, but are not limited to:

• Develop and execute multi-channel marketing strategies to drive HCP and patient awareness, engagement, and adoption.
• Lead product positioning, messaging, and branding – creating assets and campaigns that resonate with target audiences.
• Own digital marketing initiatives and optimize for performance.
• Create content and materials directly (copywriting, presentations, campaign assets) while leveraging agencies as an extension – not a crutch.
• Analyze data and insights to inform decision making and iterate quickly on marketing programs.
• Execute on the go-to-market plan for the U.S.
• Work cross-functionally with the field teams, medical, and product teams to ensure a seamless experience from awareness to adoption.
• Drive customer targeting as well as patient and HCP engagement by partnering with cross-functional stakeholders.
• Manage budgets responsibly, prioritizing high-impact initiatives and ensuring fiscal discipline.
• Develop and execute KOL strategies for positive WOM.
• Work with field-facing teams to master the voice of the customer, competitive positioning, and the needs of the sales team to energize market differentiation and rapid adoption and growth.
• Lead small team of marketers to deliver on marketing tactics and deliverables.
• Develop actionable, data-driven insights, in partnership with the primary and secondary insights team to inform product and marketing strategy.
• Partner with the product teams to identify ideas and solutions that continuously optimize the user experience (UX).

EXPECTED TRAVEL

• 30% (domestic, onsite/F2F)

REQUIRED QUALIFICATIONS

• Bachelor's degree in marketing, business, healthcare, or a related field required; advanced degree preferred.
• Minimum of 5 years of marketing experience required
• Hands on experience designing and executing direct-to-consumer marketing campaigns
• Demonstrated abilities executing omnichannel campaigns, with deep expertise in digital media (e.g. social media, programmatic, in-game placements, etc.)
• Experience working within matrix organizations with diplomacy and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management
• High emotional intelligence and self-awareness, with the ability to effectively influence and align cross functional stakeholders
• Professional maturity to effectively gain alignment to novel, non-traditional commercialization approaches
• Strong business acumen, including analytic capability to build compelling business cases supporting marketing investment recommendations
• Strong written and oral communication skills
• A collaborative, self-starter who relishes rolling up their sleeves and can drive projects from inception to execution
• High intellectual curiosity and learning agility
• Self-reflection and self-motivation to operate independently
• Organized with attention to detail and quality
• Ability to grasp and translate product features into customer benefits

PREFERRED QUALIFICATIONS

• Hands-on marketer who thrives in execution and strategy
• Experienced in marketing (digital health, consumer, healthcare) with a deep understanding of HCP and patient engagement
• Skilled in content creation, digital marketing, and data-driven decision-making
• Comfortable operating in an agile, fast-moving environment, prioritizing impact
• Passionate about improving patient outcomes and making a meaningful impact in mental health
• Start-up experience preferred

About Our Culture

As we work to develop solutions that enhance peoples' lives, we also work to care for our teammates' professional and personal growth and well-being.

GROWTH & DEVELOPMENT

As a member of our team, we see your growth and learning as being critical for an individual career. We will work with you within your first 30 days to establish a growth path that aligns your aspirations with ours.

CORE COMPETENCIES

• Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
• Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
• Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
• Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
• Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
• Empowered Development - Play an active role in professional development as a business imperative.

Disclaimers & Statements

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka Precision Health reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request.

Statement Regarding Job Recruiting Fraud Scams

At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External.

Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov, or your local authorities.

Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific.

Please, no phone calls or emails.

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws.

Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Statement Regarding Job Recruiting Fraud Scams

At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives.  They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External.

Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov,  or your local authorities.

Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities.  All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property.  No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.