Offer summary

Qualifications:

Bachelor’s degree in a quantitative discipline such as Mathematics, Economics, Engineering, or Statistics is preferred., 2-5 years of hands-on experience in digital programmatic buying using demand-side and supply-side platforms., Familiarity with DOOH platforms and experience in campaign management or ad trafficking is a plus., Experience with large data sets and analytic methodologies, including SQL and platforms like Tableau, is advantageous..

Key responsabilities:

Set up, traffic, and optimize online ad campaigns using the Fusio Platform and other DSPs.

Manage daily campaign performance by optimizing bidding, pacing, and ensuring KPI delivery.

Collaborate with internal teams to understand client goals and communicate insights back to clients.

Analyze campaign data to provide recommendations for improving efficiency and profitability.

Job description

Locala’s omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer.Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.

Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries.

With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada and Dubai.

To support our growth, we are seeking a Dynamic Senior Programmatic Trader to join our Malaysian Team

YOUR ROLE :

Setup, traffic, and optimize online ad campaigns in Fusio Platform (our proprietary Platform) and other DSP, working with internal teams to receive assets for campaign launches;
Daily campaign management by optimizing bidding, pacing, performance & margin to ensure KPI delivery;
Identify relevant audience pools for campaigns and provide recommendations on value;
Work closely with accounts team to understand goals, address client needs, and communicate results and insights back to clients;
Work closely with internal development and design teams to provide technical advice on the creative formats and implementation of custom advertising solution;
Work closely with the headquarter office to consolidate knowledge and best practices within Locala
Communicate with media owners, publishers and DSP/SSP partners for inventory and cost management (mobile, desktop, CTV/OTT, DOOH)

Work closely with trading and accounts team in managing APAC campaign trackers and hub
Analyze campaign and inventory data including processes to provide recommendations in improving efficiency in performance & profitability
Work closely with external resource teams (trading & design) when required to ensure campaigns are smooth running

YOUR PROFILE :

Bachelor’s degree in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, etc.) preferred. Advanced degree (MA or PhD) desired but not required.
Expert knowledge of digital programmatic buying with 2-5 years of hands-on experience using demand-side and supply-side platforms;
Knowledge on DOOH platforms would be a plus (Hivestack, Vistar, Displayce)
Experience in Campaign Management / Ad Trafficking;
Experience working with large data sets and understanding of analytic methodologies for data evaluation. Experience with SQL / Platforms such as Tableau an advantage;
Familiar with local media agencies landscape;
Comfortable with a start-up mindset, open to facing interesting challenges globally;

At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply!

Required profile