Associate Digital Marketing Specialist

It's fun to work in a company where people truly believe in what they are doing!

• Support Digital Marketing Strategy
• Support strategy development of digital marketing in collaboration with supervisors and other marketing staff.
• Support the construction and improvement of marketing automation flows in collaboration with supervisors and other marketing staff.
• Support the selection of appropriate digital channels as touchpoints with target customers and the setting of KPIs in collaboration with supervisors and other marketing staff.
• Build Prospect Pools through Digital Channels
• Lead SEO optimization based on input from supervisors and other marketing staff.
• Lead SEM optimization (Google Ads, etc.) based on input from supervisors and other marketing staff.
• Manage Content Creation Utilizing 3rd Party Vendors
• Manage the creation of effective digital content (web pages, web advertising assets, etc.) for targeted customers based on input from supervisors and other marketing staff.
• Manage the optimization of content considering SEO.
• Manage the operation and optimization of Google Ads, etc.
• Manage schedules for projects utilizing 3rd party vendors.
• Utilize Marketing Automation Tools
• Plan, create, and execute email campaigns.
• Manage email lists and assist with targeting.
• Create, manage, and improve web forms.

• Data Analysis and Reporting
  • Measure campaign effectiveness using Google Analytics, MA tools, and CRM tools.
  • Propose improvements based on obtained data and KPIs.
  • Report on the progress and results of marketing initiatives

Experience / qualifications 

Required:

• More than 2 years of digital marketing experience in B2B
• Experience with digital marketing tools: MA tools (experience with Pardot preferred), Google Analytics, advertising platforms, CRM tools (experience with SFDC preferred)
• Analytical skills: Ability to analyze raw data and create reports
• Communication skills: Ability to collaborate smoothly with internal and external stakeholders

Preferable:

• We welcome those who are curious about unfamiliar new fields and actively engage with external and internal stakeholders to deeply understand customer needs.
• We welcome those with basic knowledge of WordPress, even without personal experience in creating web pages.
• We welcome those who are willing to actively challenge themselves in English communication, even if they are not confident in their English abilities.

From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.