Product Growth Lead

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Full Remote
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Offer summary

Qualifications:

5+ years of experience in growth, product marketing, or conversion-focused roles, preferably in mobile-first or subscription-based environments., Proven success in improving onboarding and conversion rates., Strong understanding of user psychology and motivation, with excellent communication skills., Experience with no-code A/B testing tools and a data-driven approach..

Key responsabilities:

  • Own and optimize the web-based onboarding funnel from post-click to payment screen.
  • Lead the creation and A/B testing of copy, messaging, and creatives to enhance user motivation.
  • Develop and validate hypotheses based on funnel analytics and user behavior.
  • Collaborate with cross-functional teams to ensure a consistent user experience across all touchpoints.

Welltech logo
Welltech Information Technology & Services Scaleup https://welltech.com/
201 - 500 Employees
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Job description

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We’re looking for a Product Growth Lead to take full ownership of our conversion funnels—from the moment a user clicks an ad to when they hit “subscribe.” This is a high-impact, cross-functional role that blends product marketing, experimentation, and storytelling to drive measurable results. You’ll lead a team of Product Growth Managers, optimize the web onboarding journey, and craft compelling, personalized experiences that motivate users to take action.

Key Responsibilities

  • Own and optimize the web-based onboarding funnel—from post-click to payment screen (excluding payment mechanics)

  • Lead the creation and A/B testing of copy, messaging, creatives, and value propositions that boost motivation and clarity

  • Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points

  • Design and execute no-code experiments across different user segments (e.g., fitness level, lifestyle, weight goals)

  • Personalize user journeys based on segmentation insights and behavioral data

  • Collaborate closely with Design, Performance Marketing, CRM, and Product to ensure consistent user experience across touchpoints

  • Mentor and lead a team of 3 Product Growth Managers, helping them scale successful experiments and grow professionally

Required Skills

  • 5+ years of experience in growth, product marketing, or conversion-focused roles, ideally in mobile-first or subscription-based environments

  • Proven success driving measurable improvements in onboarding and conversion rates

  • Strong understanding of user psychology and motivation, with the ability to communicate value clearly across segments

  • Experience with no-code A/B testing tools and an iterative, data-driven approach

  • Ability to distill insights from behavioral and funnel data to guide strategy and execution

  • Creative mindset paired with analytical rigor—comfortable with both storytelling and spreadsheets

  • Strong cross-functional collaboration skills

  • Experience leading and developing teams is a plus

This Role Is a Fit If You...

  • Love crafting compelling stories that convert—not just tweaking buttons

  • Get excited about hands-on experimentation and real business impact

  • Thrive in an ownership-driven, fast-moving environment

  • Naturally shift between strategy and execution, big-picture and detail

  • Want to take the lead on a core growth lever that directly impacts revenue and scale

Candidate Journey

️⭕️ Recruiter Call → ⭕️ Meet a team member → ️⭕️ Skills Assessment → ️⭕️ Leadership Interviews

✨ Why You’ll Love Being Part of Welltech

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check Out Some of Our Products
Muscle Booster

Yoga-Go

WalkFit

Required profile

Experience

Industry :
Information Technology & Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Team Leadership
  • Analytical Skills
  • Creativity
  • Mentorship
  • Communication

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