Marketing Cloud Architect

Supports the implementation and ongoing use of CDP/Marketing Cloud technology at Redstone Federal Credit Union. Collaborates closely with Marketing, Data Science, and other business units to play a pivotal role in advancing automation and personalization initiatives, developing key member insights, and enhancing current automation outcomes. Responsibilities also include designing and implementing advanced marketing solutions using the Marketing Cloud platform. This role is crucial for ensuring seamless integration, automation, and optimization of marketing activities, ultimately driving improved member experiences and business performance.

Job Description

Essential Duties and Responsibilities

• Assists in the management and design of the reporting environment, including overseeing data sources, ensuring security protocols, and maintaining metadata.
• Demonstrates a comprehensive understanding of capturing customer data from various sources to aggregate and generate actionable insights using analytics tools or other methods.
• Supports initiatives aimed at ensuring data integrity and standardization.
• Independently leads the design and architecture of Marketing Cloud solutions, collaborating with cross-functional architecture and delivery teams to ensure alignment with business needs, marketing objectives and technical requirements.
• Provides deep expertise in Marketing Cloud platforms to help optimize the use of marketing automation tools, customer journeys, and campaigns.
• Acts as the primary point of contact for all technical aspects of the Marketing Cloud, working closely with cross-functional teams, stakeholders, and clients to deliver successful solutions.
• Serves as the custodian of the Marketing Data Management, overseeing both the current state and the target state architecture.
• Defines objectives for technology components and frameworks, including reference architectures and their implementations.
• Analyzes marketing program opportunities and outcomes to drive growth within targeted business unit market segments.
• Collaborates cross-functionally to identify and document business requirements, ensuring that marketing data is accessible and consumable through Marketing Cloud Intelligence.
• Oversees project timelines, ensuring that tasks are completed on schedule and within budget.
• Proactively manages the daily operations of project tracking, scheduling, and information sharing across a diverse range of high-volume projects.
• Adheres to all security procedures and maintains strict confidentiality of all member information.
• Implements best practices for the customer experience to enhance user engagement, drive increased responses, and improve overall satisfaction.

Company Wide Expectations

• Maintains a professional image and demeanor at all times, consistently demonstrating Credit Union RISE Values and adhering to the Code of Ethics.
• Delivers friendly, caring service to internal and external members.
• Complies with all applicable State, Federal and NCUA rules and regulations and all Credit Union policies and procedures.
• Follow all physical and online security procedures and maintain strict confidentiality of all member information.
• Completes all required regulatory and compliance training and maintains required knowledge of Credit Union products and services.
• Works scheduled hours and maintains punctuality.
• Performs other related duties as assigned or requested.

EDUCATION/EXPERIENCE

Minimum Qualifications

To perform this job satisfactorily, an employee must be able to carry out each essential duty competently. The requirements listed below are representative of the education, experience, skills and abilities required.

An equivalent combination of education and experience may be considered.

Education Requirements

4 Year / Bachelors Degree - Computer Science, Information Technology, Marketing, or a related field - Required

Marketing Cloud-related certifications (e.g., Salesforce Marketing Cloud) - Preferred

Experience Requirement

5 Years - Experience in a technical marketing role building and scaling enterprise Data Management Technologies within the Marketing technology domain in a regulated industry like financial services, specifically in a Marketing Cloud Architect or similar position - Required

Experience with loading data in and out of CDP from Data Lake/S3/Snowflake - Required

Experience with data modeling, audience segmentation, advanced reporting and advanced knowledge of SQL - Required

Knowledge of Marketing Cloud platforms such as Adobe Experience, Salesforce or Oracle CRM - Preferred

Working knowledge of Incorta Data Warehouse - Preferred

Skills/Abilities

• Strong analytical and problem-solving abilities, with the ability to translate business requirements into technical solutions.
• Excellent written and verbal communication skills, with the ability to work with both technical and non-technical stakeholders.
• Ability to manage multiple projects and timelines, ensuring efficient and high-quality delivery.
• Strong sense for clean visual design and ability to create response-driven creative material.
• Must be a self-starter, able to self-manage and adhere to deadlines in a fast-paced environment.
• Provide guidance in the resolution of complex problems utilizing advanced knowledge and experience within areas of responsibility.
• Promote and foster excellent member service and teamwork throughout department.
• Communicate in a professional manner and deliver information clearly and effectively. Actively listen to questions, opinions and ideas of others. Use tact and diplomacy in sensitive and confidential situations.
• Strong independent project management skills.
• Able to think critically and exercise independent judgment and discretion.
• Learn and apply information, on a wide range of Credit Union products, services and regulatory compliance requirements.
• Effectively apply internal and external customer service practices and processes to meet quality service standards and achieve member satisfaction.
• Ability to work within a collaborative and goal-oriented environment.
• Use correct English including spelling, grammar and punctuation.

PHYSICAL DEMANDS

Physical Demands Disclaimer

The physical demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Requirements

• Intermittent standing, sitting, walking, bending and climbing.
• Using hands repetitively to handle, feel or operate computers and other standard office equipment.
• Intermittent lifting and carrying up to 25 pounds.

WORK ENVIRONMENT

Work Environment Disclaimer

An employee in this job will experience the following main work environments, others not listed may also be encountered on occasion;

Work Environment

Works in a general office environment.

Remote work environment considered.

Redstone Federal Credit Union is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status or status as an individual with disability. All qualified applicants will not be discriminated against on the basis of disability.

We are proud to be a Drug-Free and Tobacco Free Workplace.