LN Media & Sponsorship || Brand Manager

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

The Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management.  This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:

• Client Relationship Service

• Program Activation & Performance

• Financial Performance, Budget Planning & Reporting

• Team Management & Development

• Innovation & Growth

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns.  If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you.  If you’re ready to do the best work of your life, we should talk.

WHAT THIS ROLE WILL DO

• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client

• Establish and grow relationships with key client contacts outside of the day-to-day relationships

• Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients

• Support VP, Brand Director, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships

• When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process

• Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery

• Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings

• Lead key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings

• Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies

• Fully understand the Live Nation Digital ecosystem, and work directly with Live Nation Digital Planning team to ensure all digital media programs are fully executed and optimized

• Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business

• Assist clients in achieving ROI goals that will ensure maximum renewal opportunity

• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs

• Additional responsibilities as requested from Manager and/or Senior Management as requested

WHAT THIS PERSON WILL BRING

• 2-4 years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies

• Record of success building, selling, and/or delivering innovative marketing programs with measurable results

• Experience with marketing programs that blend physical and digital components preferred

• Work with recognizable global brands preferred

• Knowledge of consumer and market research with ability to implement into decision-making and management

• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel

  •  Experience with project management programs such as Asana, Trello, Jira is a plus

• Ability to travel 30% of time or more in season, often nights and weekends

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$65,000 - 70,000

** Pay is based on a number of factors including market location, qualifications, skills, and experience.