VP Marketing - Academic, Publisher and Government, Funder & Non-Profit Markets (14 month FTC)

Department: Marketing

Location: USA, East Coast (Home based)

Description

About us

We are Digital Science and we are advancing the research ecosystem.
We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role

Reporting to the SVP of Marketing, the Interim Vice President of (Segment) will assume leadership and operational responsibility for the segment's marketing activities during a 14-month maternity leave.

This role will ensure the continuity of existing strategic initiatives, drive growth, and maintain market leadership within the assigned segment. The Interim VP will leverage their segment-specific expertise to execute established marketing plans, monitor market trends, and support ongoing business objectives.

What you’ll be doing

Working with leaders across the business, develop and implement a comprehensive marketing strategy for the specific segment, including market positioning, competitive analysis, and customer segmentation.

• Working with sales and revenue operations teams, drive growth and market share expansion by identifying key opportunities and tailoring marketing programs to address the unique needs of the segment.


• Collaborate closely with Product Management, Sales, and Customer Success teams to ensure alignment and support for segment-specific initiatives.


• Lead and manage a dedicated team to execute marketing plans and achieve segment goals effectively.


• Establish key performance indicators (KPIs) and metrics to track the success of marketing campaigns and initiatives within the segment.


• Analyze performance data to make data-driven decisions and continuously refine strategies for optimal results.

Key Responsibilities


Maintain Strategic Continuity:

• Execute and manage the existing comprehensive marketing strategy for the specific segment, including market positioning, competitive analysis, and customer segmentation.


• Ensure seamless continuation of ongoing marketing programs and initiatives, minimizing disruption during the leave period.


• Manage marketing employees on the team in close collaboration with the VP Marketing.

Drive Growth and Market Share:

• Collaborate with sales and revenue operations teams to support growth and market share expansion by executing established strategies and addressing the unique needs of the segment.


• Monitor and report on key opportunities and challenges within the segment, providing insights to the SVP of Marketing.

Cross-Functional Collaboration:

• Maintain close collaboration with Product Management, Sales, and Customer Success teams to ensure alignment and support for segment-specific initiatives.


• Act as a key point of contact for segment-related marketing activities, ensuring effective communication and coordination.

Team Leadership and Management:

• Lead and manage the dedicated segment marketing team, ensuring the effective execution of marketing plans and achievement of segment goals.


• Provide guidance, support, and mentorship to the team, maintaining morale and productivity during the leave period.

Performance Monitoring and Analysis:

• Monitor key performance indicators (KPIs) and metrics to track the success of marketing campaigns and initiatives within the segment.


• Analyze performance data to provide regular reports and insights to the SVP of Marketing, ensuring data-driven decision-making and continuous improvement.


• Provide reports on progress, and any issues that arise, to the SVP of Marketing.

Handover and Transition:

• Be responsible for the smooth handoff of all responsibilities to the returning VP.


• Document all processes, and any changes made during the interim period.

What you’ll bring to the role

• 
  Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.


• 
  Experience:
  
  
  
  • 10+ years of experience in marketing, with a focus on the academic, publishing, or government sectors.
  
  
  • At least 5 years in a leadership role involving strategic planning and execution.
  
  
  
  
  
  


• 
  Skills and Competencies:
  
  
  
  • Proven track record of executing established marketing campaigns within the APG sectors.
  
  
  • Strong understanding of academic research programs and funding, government use of scientific content and research programs, and scholarly publishing.
  
  
  • Strong collaborative skills and the ability to thrive in a cross-functional team environment.
  
  
  • Proficiency with Salesforce, Pardot, Asana, and other relevant tools.
  
  
  • Ability to maintain multiple projects.
  
  
  • Strong documentation skills.
  
  
  
  
  
  

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.

The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:

We are brave in the pursuit of better
We are collaborative and inclusive
We are always open-minded
We are from and for the community

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.