We're seeking a meticulous and detail-oriented Email Lifecycle Associate to support and optimize our email marketing initiatives. You'll execute email marketing campaigns using pre-designed templates, conduct basic A/B tests, analyze campaign performance, and manage our Marketing Tracker in Airtable. This role will play a crucial part in enhancing our customer engagement through email.
Location:
Fully Remote, 9 AM - 5 PM EST
Role Overview:
The Email Lifecycle Associate will assist in executing email marketing campaigns, running A/B tests, and analyzing the effectiveness of campaigns. You will be responsible for maintaining accurate tracking in Airtable and ensuring consistency across all email marketing initiatives.
Key Responsibilities:
Produce and deploy email marketing campaigns utilizing existing templates.
Set up and monitor simple A/B tests to optimize email performance.
Collect, analyze, and report campaign performance data.
Maintain and update the Marketing Tracker within Airtable.
Ensure consistency and accuracy across all email marketing initiatives.
Required Experience:
Proven experience managing email marketing campaigns on platforms like Mailchimp, Squarespace, Square, Toast, and Klaviyo.
Familiarity with Airtable for tracking and reporting marketing data.
Ability to conduct and interpret basic A/B testing.
Strong attention to detail and organizational skills.
Beneficial but Not Required:
Basic proficiency in Canva.
Copywriting skills (English fluency is required, but advanced copywriting is not critical).
Ideal Candidate:
Highly organized and data-driven.
Comfortable navigating multiple email marketing platforms.
Efficient, proactive, and thrives working independently.
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