Senior Copywriter

What you'll do

•  Collaborate with the marketing, and product teams, to develop engaging and persuasive copy for various marketing campaigns.
•  Conduct research to understand the product, target audience, and market trends to cross pollinate across the company for consistency in messaging.
•  Brainstorm and implement creative ideas for content across different platforms such as websites, social media, email, applications, product, and print materials.
• Work with production staff to ensure clarity of message is executed effectively through to the final form the copy takes. This may include working in-person on set for any production shoots to elevate copy in real time with actors plus feedback to editors/designers through post-production.
•  Write impactful copy that adheres to brand guidelines and ensures consistency in tone and style across all communications.
•  Revise and edit content for all other staff writers, creative staff, and agencies based on feedback to improve clarity, conversion, compliance, and overall impact.
•  Lead in training programs to hone writing skills and understand the company's processes, and brand voice
• Develop and test winning brand copy across the entire marketing funnel and product for a consistent, proven, and engaging customer experience.

Minimum Qualifications

•  Bachelor's degree in English, Journalism, Marketing, or a related field.
•  Excellent written and verbal communication skills.
•  Strong research and analytical skills.
•  Ability to work collaboratively in a team environment.
•  Ability to mentor and train Jr writers.
•  Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience writing for organic social, paid social, email, retention, landing pages, SMS, upsells, long and short form branded content, commercial campaigns, radio ads, and podcast spots.

Preferred Qualifications

• 7+ years of experience in Copy Writing and Marketing teams 
•  Health and wellness vertical experience a plus
•  Familiarity with SEO best practices.
• Basic understanding of performance metrics and how they relate to creative writing to be able to successfully test into winning copy repeatedly. 
•  Understanding of all  social media platforms and their respective audiences behaviours, phycology, and customer experience on the platforms
•  Ability to work under tight deadlines and manage multiple projects simultaneously.

The pay range for this role is $105,000 - $120,000. We offer a competitive salary package and may include variable compensation. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.