Senior Director, Nexxen Measurement Product Management

Nexxen is seeking a Senior Director, Nexxen Measurement Product Management to drive the evolution of our industry-leading measurement solutions, covering display, mobile, connected TVs, linear TV, and emerging channels. In this role, you will build strategies and solutions to address the most pressing challenges in ad measurement. Our advertisers demand the maximum effectiveness of their campaigns in today's fragmented media landscape. You will be responsible for shaping our product roadmap, focusing on Nexxen's unique strengths in providing a holistic view of the audiences across channels and their ad exposures to enable advertisers to measure various media campaigns. 

What You’ll Do:

• Build and evolve products that provide actionable insights into advertising effectiveness across display, mobile, CTV, linear TV and emerging channels, leveraging Nexxen’s unique data and technologies like SSP, DSP, Data, and ACR.  

• Drive the development and enhancement of integrations that support seamless data availability in downstream advertising platforms and campaign reporting for Nexxen's clients and partners. 

• Define, implement, and optimize data flows across internal and external systems to ensure efficient data ingestion, transformation, and delivery, supporting Nexxen’s focus on a unified view of the audience. 

• Collaborate closely with engineering and analytics teams to structure data tables and reporting solutions that address key challenges, such as: 

• Lack of standardized measurement tools across various media channels 

• Holistic reach and frequency methodologies  

• Measuring outcomes, attribution and incremental reach across channels 

• Measurement reports for various advertising tactics 

• Create and communicate product strategy, roadmap, plans, and progress to internal and external stakeholders. 

• Keep pace with industry trends, emerging technologies, and privacy regulations (e.g., GDPR, CCPA etc.) to ensure Nexxen's measurement solutions remains compliant. 

• Define and track key metrics and KPIs to measure campaign success, drive adoption, and bring continuous improvements.  

 What You’ll Bring:

• 10+ years of product management experience within the ad tech industry, with a good mix of measurement, digital advertising, and data platforms. 

• Proven ability to collaborate directly with clients (e.g., advertisers, agencies) to understand their measurement needs, challenges, and objectives, and translate those into effective product solutions. 

• Experience in leading client presentations and product demonstrations, effectively communicating the value and benefits of complex measurement solutions. 

• Adept at gathering and analyzing customer feedback to inform product development and prioritization, ensuring that solutions address real-world needs and use cases. 

• Deep understanding of ad measurement challenges, data partnerships, methodologies, technologies, and ecosystem. 

• Proven ability to lead the development and launch of successful data-driven products. 

• Experience utilizing product frameworks and methodologies (e.g., Jobs To Be Done (JTBD), design thinking) to define product requirements, prioritize features, and develop user-centric measurement solutions. 

• Demonstrated understanding of agency needs and workflows, with the ability to develop measurement products that seamlessly integrate into their planning, execution, and reporting processes. 

• Strong technical acumen and understanding of APIs, data infrastructure, and data workflows. 

• Exceptional analytical and problem-solving skills, with the ability to translate complex data into actionable insights. 

• Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to both technical and non-technical audiences. 

• Experience working cross-functionally with engineering, data science, sales, and marketing teams. 

• Lastly, a passion for innovation and a desire to shape the future of advertising and measurement. 

In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role is $200,000 - $240,000 at the time of posting, with the potential of an incentive or bonus.  While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location.  Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays.  The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have. 

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