Offer summary

Qualifications:

5+ years in performance marketing for B2C SaaS or subscription products, Strong knowledge of growth funnels and user acquisition, Experience with major ad platforms like Google, Meta, and TikTok, Proficiency in analytics tools such as Google Analytics and Hubspot..

Key responsabilities:

Manage and optimize paid campaigns across various ad platforms

Drive user acquisition through full-funnel growth strategies

Manage budget, media planning, and KPI reporting

Create performance dashboards and provide insights to stakeholders.

Job description

BnBerry is a travel tech company that helps hotels and resorts reach more guests and improve their guest experience. Our solution lets hotel businesses to easily list and manage their properties on Airbnb and VRBO, increasing occupancy rates and delivering exceptional guest experiences—all while maximizing their booking potential.

The new hire will join our BnBerry for Landlords team, building a new solution tailored for Individual Hosts and Landlords who want to put their vacation rental business on autopilot and drive more bookings effortlessly.

About the role:

We're looking for a data-driven Performance Marketing Manager to grow our B2C SaaS product through customer acquisition and revenue optimization. You'll lead paid media strategy and execution across major platforms, conduct rapid testing, and scale successful campaigns. This role combines creative testing, analytics, and conversion optimization.

In this role, you will:

Manage and optimize paid campaigns across Google, Meta, Bing, TikTok, LinkedIn, Reddit, and Twitter Ads
Drive user acquisition through full-funnel growth strategies
Manage budget, media planning, and KPI reporting (CPA, ROAS, CAC, LTV)
Work with creative and product teams on ad content, messaging, and offers
Run A/B tests to improve landing pages and onboarding flows
Create performance dashboards and provide insights to stakeholders

Requirements

5+ years in performance marketing for B2C SaaS or subscription products

Strong knowledge of growth funnels and user acquisition
Experience with major ad platforms (Google, Meta, Bing, TikTok, LinkedIn, Reddit, Twitter)
Proficiency in analytics tools: Google Analytics, Microsoft Clarity, Hubspot, PostHog/Amplitude/Mixpanel.
Results-driven with understanding of CAC, LTV, retention, and monetization
Adaptable to quick testing cycles and data-driven strategy changes

Benefits