Marketing Experience Strategist

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

What the role involves:

As a Marketing Experience Strategist is responsible for leading the development and delivery of full-funnel marketing campaigns across Input Output Group’s tentpole programs. This includes oversight of brief development, production workflows, digital and social activation, demand generation, and event-related engagements.

The role requires a strong understanding of Web3, blockchain, and decentralized technologies, and applies this expertise to shape strategic and consistent marketing experiences. The postholder works closely with cross-functional stakeholders—including product marketing, creative, communications, events, and analytics—to coordinate campaign execution and ensure alignment with business objectives.

The position also holds accountability for agency and vendor management, integration across marketing functions, and quality assurance throughout campaign lifecycles. This includes acting as the main liaison between the Marketing and Communications shared services team and product marketing leads across business units.

• Ensure the project team delivers world-class creative, strategy, and solutions that are integrated with the overall business strategy and brand positioning across all channels.
• Develop and maintain strong relationships with internal stakeholders: Product Marketing, Ecosystem & Community, Operations, Finance, and Legal.
• Lead all conversations with our internal teams and agency partners including status meetings, presentations and reviews. 
• Guide business unit (BU) product marketing strategy teams to develop strategic briefs and ensure that proper direction is provided and maintained throughout the campaign development process.
• Partner with BU product marketing teams to align on objectives, program requirements, and KPIs, to deliver breakthrough ideas and activations.
• Work closely with project management and the marketing shared services leadership team to ensure deliverables are developed on strategy, on time, and within budget.
• Define and manage agency/vendor processes spanning overall project workflows, project resourcing and budget tracking.
• Drive integration best practices. Identify and implement operational and process efficiencies that lead to continuous improvement and efficiency.
• Manage approvals, feedback, and input from multiple stakeholders.
• Manage all production aspects with the project management team.
• Develop a deep understanding of Web3 and blockchain technology ecosystems to help shape marketing activation plans.
• Uphold brand identity, ensuring all creative projects maintain consistency with established guidelines while bringing fresh and innovative ideas to strengthen visual storytelling.

The above list of responsibilities is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organization.

Requirements

Who you are:

• 8+ years of experience in Marketing and Communications at a technology company or Account Management experience at an Advertising agency with a strong portfolio in tech or Web3 industries.
• Experience with Web3, DAOs and blockchain-native brands.
• Strong leadership, project management, and team-building skills.
• Passion for innovation and a forward-thinking approach to campaign development and creative execution.
• Demonstrated experience leading multi-faceted projects in a fast-paced environment.
• Exceptional time management skills, able to prioritize and manage deadlines while maintaining quality.
• Collaborative mindset with excellent communication skills to engage stakeholders and foster teamwork.
• Familiarity with creative production workflows, formats, and optimization for various platforms.
• Creative Development & Production
• Integrated Campaign Development
• Brand Strategy & Architecture
• Website & Digital Experience Design
• Video Production
• Social Media
• Brand Storytelling
• External Communications & PR
• Earned Media Strategy
• Paid Media Strategy
• Event Marketing
• Strong Financial Acumen
• Strategic Vision: Ability to connect output to broader business goals and marketing strategies, ensuring impactful outcomes.
• Creative Problem-Solving: Skilled in addressing challenges with innovative and effective solutions.
• Leadership & Mentorship: Proven ability to coach and mentor team members, fostering growth and collaboration within the team.
• Collaboration & Communication: Strong interpersonal and communication skills to engage stakeholders and foster alignment across departments.
• Storytelling Expertise: Exceptional ability to craft compelling narratives through written, visual and video content.
• Technical Proficiency: Expertise in industry-standard tools: Google Docs, Slack, Jira, Microsoft Office, Miro, Presentation Software.
• Attention to Detail: Meticulous approach to execution, ensuring precision, consistency, and alignment with project goals.
• Adaptability & Resilience: Ability to adapt to shifting priorities and work effectively in a fast-paced, dynamic environment.
• Project Management Skills: Exceptional time management and organizational abilities, with a focus on meeting tight deadlines without compromising quality.
• Innovation & Trend Awareness: Passion for exploring and implementing new ideas, tools, and techniques to keep content fresh and competitive.

Are you an IOGer?

Do you find yourself questioning the status quo? Do you tinker with ideas and long to turn those ideas into solutions? Are you able to spark thoughtful debates, bringing out the inquisitiveness in others? Does the promise of continuously growing excite you? Then get ready to reimagine everything you thought wasn’t possible because that’s what it means to be an IOGer - we don’t set limits, we break them. 

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.