Offer summary

Qualifications:

Proven experience in digital marketing strategy development and execution., Strong understanding of SEO, SEM, and analytics tools., Excellent content creation skills, including multimedia production and editing., Ability to manage budgets and optimize campaign performance..

Key responsabilities:

Devise and implement digital marketing strategies aligned with business goals.

Organize and manage digital marketing campaigns across multiple channels.

Supervise content creation and ensure brand consistency in messaging.

Utilize analytics to track performance and generate reports for ongoing improvement.

Job description

• Digital Strategy:

• Devise and roll out digital marketing strategies that are in harmony with our broader marketing and business aims.

• Keep abreast of industry shifts, new technologies, and digital marketing platform evolutions.

• Campaign Management:

• Organise, launch, and refine digital marketing campaigns across various channels, including social media, email, content marketing, and paid Meta ads. - Monitor and evaluate campaign outcomes, making data-led tweaks to bolster ongoing success.

• Content Creation:

• Supervise the production of enticing and persuasive content for digital avenues, ensuring it resonates with our brand’s tone and message.

• Work collaboratively with the Director to generate multimedia content, such as graphics, videos, and infographics.

• Editing videos for the Podcast and Meta Ads for the 3 finance companies

• Monthly newsletters for the 3 finance companies - Weekly instagram posts per company

• SEO and SEM:

• Formulate and execute SEO strategies to boost our website’s visibility and search rankings.

• Manage and hone SEM campaigns to attract targeted traffic and drive conversions.

• Analytics and Reporting:

• Utilise analytics tools to track and report on vital performance indicators, offering insights and strategies for enhancement.

• Updating - Generate regular reports to highlight the impact of digital marketing efforts on achieving business goals.

• Website Management

• Keeping our various websites up to date and make changes where necessary

• Budget Management:

• Efficiently oversee digital marketing budgets, directing funds towards the most lucrative campaigns.

Required profile