Offer summary

Qualifications:

Bachelor’s degree in marketing, business, or a related field., 5-7 years of experience in digital marketing, focusing on campaign management and sales collaboration., Proven track record in developing and executing successful digital marketing strategies., Strong knowledge of marketing automation tools and excellent analytical skills..

Key responsabilities:

Develop and execute comprehensive digital marketing strategies to drive brand awareness and lead generation.

Plan and manage multi-channel digital marketing campaigns, including email and content marketing.

Monitor campaign performance and provide actionable insights for continuous improvement.

Work closely with the sales team to align marketing and sales strategies, ensuring effective communication.

Job description

Our Culture

Culture is meaningful to us. It's in the way we interact with one another and with our clients. We believe in being our authentic selves with one another and have cultivated an approach that is "we" not "I". We honor the commitments that we make to our clients and one another. This is our culture. We actively engage in the communities where we live and encourage our teammates to use Volunteer Time Off and to engage with our Spotlight Charities and causes meaningful to teammates.

About the role:

We are seeking a highly skilled and experienced Senior Digital Marketing Manager to join our team. The ideal candidate will have a proven track record in digital marketing, campaign management, lead scoring and sales collaboration. This role is critical in driving our digital marketing efforts, strategizing, and automating messaging to effectively target prospects at various stages of the sales funnel.

Core Responsibilities:

Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation
Analyze market trends, customer insights, and competitive landscape to inform and optimize marketing strategies
Plan, implement, and manage multi-channel digital marketing campaigns, including email and content marketing
Monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement
Develop and implement lead scoring models to prioritize and qualify leads based on engagement and behavior
Create and execute lead nurturing programs to move prospects through the sales funnel and increase conversion rates
Work closely with the sales team to align marketing and sales strategies, ensuring seamless communication and collaboration
Develop and automate targeted messaging that addresses the needs of prospects at different stages of the sales funnel
Leverage marketing automation tools and CRM systems to streamline and enhance marketing and sales processes
Track and measure key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts
Prepare and present regular reports on campaign performance, lead generation and ROI
Strategize and manage company websites, microsites, and landing pages to optimize user experience and conversion rates

Skills needed:

Bachelor’s degree in marketing, business, or a related field
Minimum of 5-7 years of experience in digital marketing, with a focus on campaign management and sales collaboration
Proven experience in developing and executing successful digital marketing strategies and campaigns
Strong knowledge of marketing automation tools (e.g., HubSpot) and content management systems (e.g., WordPress)
Excellent analytical skills, with the ability to interpret data and provide actionable insights.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Creative thinker with a results-driven mindset and the ability to thrive in a fast-paced environment
Comfortable working with data and analytics, and ideally has experience using Salesforce, Power BI, or a similar CRM or data visualization tool.

Brown & Brown does not discriminate against teammates or applicants for employment on the basis of race, color, religion, absence of religious affiliation, national origin, ethnicity, age, disability, perception of disability, sex, sexual orientation, gender identity/expression, gender orientation, marital status, service in our armed forces, veteran status in our armed forces, political activity or political party affiliation. We are committed to ensuring equal employment opportunities for all our teammates and applicants for employment. Our equal employment opportunity philosophy, in accordance with federal, state, and local law, applies to all aspects of employment with us including recruiting, hiring, training, transfer/promotion, compensation, benefits, and termination.

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