Offer summary

Qualifications:

3+ years of hands-on experience in paid media, particularly with Meta and Google., Strong analytical skills with experience in performance reporting., Knowledge of creative testing and performance-driven ad copy is essential., Experience with subscription-based products or consumer apps is a bonus..

Key responsabilities:

Manage day-to-day performance campaigns across Meta, Google, and TikTok.

Create and iterate on ad creatives with support from in-house designers.

Own testing strategy across platforms, audiences, formats, and messaging.

Monitor performance, optimize ROAS and CAC, and scale winning campaigns.

Job description

Full-time · Remote-friendly (Berlin or Amsterdam hubs) · Mid-Level

HiCareer is hiring on behalf of our client, a fast-growing wellness tech company

We’re looking for a Performance Marketing Specialist who can launch and optimize paid campaigns that drive growth across core channels. You’ll have full ownership of performance strategy, creative testing, and budget allocation across Meta, Google, and emerging platforms.

If you're data-savvy, creative, and ready to scale a high-potential brand — this is your playground.

🏢 About the Company

Our client is a wellness tech startup on a mission to make mental fitness part of everyday life. With 70 team members and hundreds of thousands of users, the product combines audio sessions, coaching tools, and habit-building exercises to help people feel more in control of their mental state.

The Growth team is currently 6 people, with two focused on content and organic. You’ll report to the Head of Growth and collaborate with design and brand regularly.

🎯 Role Description & Responsibilities

You’ll lead performance marketing efforts — owning everything from strategy to execution.

Responsibilities include:

Manage day-to-day performance campaigns across Meta, Google, and TikTok
Create and iterate on ad creatives (with support from in-house designers)
Own testing strategy across platforms, audiences, formats, and messaging
Monitor performance, optimize ROAS and CAC, and scale winning campaigns
Collaborate with product and CRM teams to align acquisition and retention
Keep track of budgets and report learnings clearly and consistently

Tech stack & tools:

Meta Ads Manager, Google Ads, TikTok Ads, GA4
Notion, Slack, Looker Studio, Motion for creative feedback

🙋‍♂️ Who We’re Looking For

3+ years hands-on experience in paid media (especially Meta + Google)
Comfortable owning campaigns end-to-end
Strong analytical skills and experience with performance reporting
Knowledge of creative testing and performance-driven ad copy
Bonus: experience in subscription-based products or consumer apps

✨ Why Join?

Work with a calm, thoughtful brand that’s scaling responsibly
Be given full trust and ownership to run paid marketing like an in-house expert
Collaborate with great creatives and product marketers
Learn fast, test often, and actually get to try bold things

Perks & Benefits:

Flexible remote setup with Berlin/Amsterdam coworking options
30 vacation days
Personal growth + wellness budget
MacBook and setup of your choice
Yearly team retreat focused on impact, creativity, and fun

Excited? Apply through HiCareer — we’ll walk you through the process and help you explore if this is the right fit.

Note: Due to the high volume of applications, we may not be able to respond to everyone personally — but please know that we carefully review each one. We'll reach out directly to candidates who are the best match.

👉 You can also use HiCareer’s career board to manage and organize your job search in one place.

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