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Adobe CDP Strategic Lead

Remote: 
Full Remote
Contract: 
Fixed term
Work from: 
India

Offer summary

Qualifications:

8-10 years of experience in MarTech, CDPs, and Adobe Experience Cloud., Hands-on expertise with Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Analytics., Strong knowledge of data governance, identity resolution, and activation strategies., Adobe certifications (such as Adobe CDP Architect) are a plus..

Key responsabilities:

  • Define the strategic roadmap for Adobe Real-Time CDP implementations.
  • Lead end-to-end data architecture, identity resolution, and governance planning for Adobe AEP.
  • Collaborate with marketing and analytics teams to define audience segmentation strategies.
  • Present strategic recommendations and insights to business leaders and clients.

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Job description

Key Responsibilities:
• Define the strategic roadmap for Adobe Real-Time CDP implementations, aligning with business
objectives.
• Lead end-to-end data architecture, identity resolution, and governance planning for Adobe AEP.
• Provide high-level solution design and guide the junior consultant on execution.
• Collaborate with marketing and analytics teams to define audience segmentation strategies and
personalized marketing use cases.
• Oversee integration planning with CRM, analytics, and marketing automation platforms.
• Set up and manage privacy and compliance frameworks (GDPR, CCPA, etc.).
• Present strategic recommendations and insights to business leaders and clients.
• Mentor the junior consultant to develop expertise in Adobe CDP execution.
Qualifications & Experience:
• 8-10 years of experience in MarTech, CDPs, and Adobe Experience Cloud.
• Hands-on expertise with Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Analytics.
• Strong knowledge of data governance, identity resolution, and activation strategies.
• Experience in leading cross-functional teams.

• Ability to define customer journeys and personalization strategies.
• Adobe certifications (such as Adobe CDP Architect) are a plus.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Adobe Experience CloudData ArchitecturePersonalized MarketingAdobe Experience CloudCustomer Journey MappingData Governance

Other Skills

  • Mentorship
  • Strategic Planning
  • Team Leadership
  • Collaboration
Are you interested?

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