Offer summary

Qualifications:

2+ years of marketing or comparable experience in a B2B SaaS business, Familiarity with marketing automation tools like HubSpot and Salesforce, Outstanding written and verbal communication skills in English, Strong analytical mindset with problem-solving abilities..

Key responsabilities:

Support paid advertising campaigns across digital platforms and assist with SEO/SEM initiatives.

Collaborate on messaging and execution of integrated campaigns for optimal buyer experience.

Create and maintain marketing analytics reports to measure program efficiency and ROI.

Manage and optimize the marketing technology stack, serving as the primary technical resource.

Job description

Civitas Learning seeks a highly motivated and detail-oriented Marketing Operations Specialist to join our marketing team. This role is essential to implementing campaigns to build brand awareness, drive demand, connect with customers, and efficiently manage our marketing technology infrastructure.

As a Marketing Operations Specialist, you will work closely with the marketing team to implement innovative campaigns and strategies that enhance the entire customer lifecycle, creating opportunities that engage and delight our prospects and customers. You will implement high-impact, data-driven marketing programs across paid media, social, digital, web, email, events, and more using an audience-first approach.

We are looking for someone who thrives in a fast-paced environment and loves to creatively tackle new challenges. This role will be critical in helping drive growth and customer engagement and is a fantastic opportunity for anyone looking to take their career to the next level.

This role reports to the Director of Marketing and works closely with marketing, sales, and Customer Development teams.

Primary Responsibilities:

Support paid advertising campaigns across digital platforms like Google Ads, Search Display, and paid social media and assist with SEO/SEM initiatives to enhance organic traffic and visibility.
Work collaboratively on messaging, targeting, and execution of integrated campaigns to ensure an optimal buyer journey and experience.
Measure, test, and improve the efficiency and productivity of demand programs.
Help implement personalized nurture and Account Based Marketing (ABM) campaigns to drive interest and engagement with key prospects and customers.
Collaborate with the marketing team and cross-functional stakeholders to plan and promote owned and field events. Oversee these events' implementation and logistics support, including in-person and virtual formats.
Create and maintain marketing analytics reports ranging from activity-level metrics to the overall impact of marketing on business objectives. Identify opportunities for improvement or increased ROI.
Manage and optimize our marketing technology stack. Act as the marketing point person for Salesforce and HubSpot platforms. Troubleshoot technical issues and serve as the primary technical resource for the marketing team.

Experience & Qualifications:

2+ years of marketing or comparable experience in a B2B Saas business
Marketing automation experience and familiarity with Hubspot and Salesforce, experience with WordPress and SEMrush a plus
Willingness to learn additional technologies to support marketing processes.
Outstanding written and verbal communication skills and English language fluency
Excellent organizational skills and attention to detail
Ability to manage multiple projects simultaneously in a fast-paced environment
Comfortable in a small team where flexibility and collaboration are essential
High-performing, self-starter who is excited to dive in and make things happen
A strong analytical mindset, paired with a curious and problem-solving attitude.

Remote - US

$35,000—$40,000 USD

WHY WE LOVE WHAT WE DO:

Civitas Learning is a student success company delivering the clearest path to improved higher education outcomes. The company’s Student Success Intelligence Platform leverages each institution’s unique data to find and distribute the strongest signals across the student lifecycle. These signals empower students to make the best possible decisions along their academic pathway. Advisors, faculty, and administrators can personalize support, scale meaningful action, and measure impact to dramatically improve student outcomes.

Today, Civitas Learning is a strategic partner to more than 325 colleges and universities, serving nearly 8 million students. Together with our growing community of partners, Civitas Learning is making the most of the world’s learning data to graduate a million more students per year by 2025.

Civitas Learning is an equal opportunity employer committed to inclusion and diversity. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. For roles located in the U.S., Civitas Learning uses E-Verify to verify the right of all new employees to legally work in the United States.

#LI-Remote

Required profile